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WPP's Kantar acquires US insights specialist AdGooroo

21 Dec 2012 | by Arif Durrani

Kantar, WPP's wholly-owned insight specialist, has acquired US digital media specialist AdGooroo.... Separately, WPP has also today announced that its wholly-owned digital network Wunderman, has acquired a majority stake in CM Interactive S.A. ("Crossmedia"), a leading digital marketing agency based in Mexico. Crossmedia was founded in 2004 and is headquartered in Mexico City. It provides consulting, digital marketing ...

RKCR/Y&R seeks replacement for departing Toby Talbot

21 Dec 2012 | by Matthew Chapman

recently the Vodafone Digital account." Talbot is in discussions with agencies about new opportunities ...

Publicis Groupe acquires Rokkan Media in the US

21 Dec 2012 | by Arif Durrani

in the digital space, is said to highlight the group s commitment to both growth within the US market and the rapidly growing digital sector. The acquisition follows Maurice Levy's Publicis Groupe buying one of the largest independent digital agency's, LBi , in September. More recently in the US, Publicis Groupe ...

Danny Rogers becomes brand editor of Campaign

19 Dec 2012 | by Staff

to news editor of Campaign, responsible for all digital and print news coverage. The moves will serve ... more digital, integrated and engaging during 2013." Rogers, who is also editor in chief of Brand ...

Publicis acquisition to bolster BBH's mobile credentials

18 Dec 2012 | by Daniel Farey-Jones

Monterosa produced the third most-awarded digital campaign of 2011, according to the Gunn Report. The activity, called 'Mini Getaway', gave iPhone users in Stockholm the chance to win a Mini Countryman by hunting for a virtual car. Publicis Groupe today announced it has acquired the agency, which ...

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

markets has driven a significant proportion of M A activity. Digital is another factor driving ... digital offering. The holding companies have been acquiring digital independents in all their key markets and we're not just talking about full service digital agencies (WPP's acquisition of AKQA, for example ...

LBi celebrates Agency of the Year success with video

17 Dec 2012 | by Staff

LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

the official singles chart. ( Marketing, Monday 10 December ) Microsoft installed interactive digital ... for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... named its agencies of the year as BBH for advertising, Work Club for digital, OgilvyOne for direct ...

Maxus takes £21m Associated British Foods media account

17 Dec 2012 | by Mark Banham

in relation to digital media channels in particular. "We were also impressed with how Maxus recognised ...

Trading Places: this week's people moves

14 Dec 2012 | by Matthew Chapman

Digital , to replace Clive Record as head of screen. Boxall will be responsible for buying space across TV and digital display. ( Media Week ) PR Apple has poached Vimeo 's European head of PR ...

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