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PRWeek editor-in-chief Danny Rogers to lead Campaign

19 Dec 2012 | by PRWeek reporter

focus on its core brands and digital publishing. The division is replacing the traditional editor ... and live events. Digital content becomes the absolute priority for these brands, with the group ... will change to reflect the new emphasis on digital engagement and the fresh skills being developed ...

Blue Rubicon sells stake to private equity firm LDC

14 Dec 2012 | by Alec Mattinson

. Gordon Tempest-Hay, CEO of Blue Rubicon, said that the deal would enable the agency to invest in digital ...

Greenpeace's John Sauven hails social media campaigning after Waitrose halts Shell plans

14 Dec 2012 | by John Owens

, Sauven said that currently the quality and quantity of use of social media and digital among campaigning ...

Arts & Entertainment: Fifty Shades trilogy puts rivals in shade

13 Dec 2012 | by Kate Magee

. This led to an early media focus on the role of digital publishing in the novels' success and the effect ... in the digital age, an age where social media are king. The campaign showed how much social media ...

Rangers Football Club hires Daily Record's James Traynor as comms head

10 Dec 2012 | by Alec Mattinson

The Scottish club announced Traynor s appointment on Saturday, stating that he will be head of media and oversee the development of all media platforms including Rangers TV, digital, online and print publications . Traynor s appointment will take effect from early next year. He joins Rangers after ...

We Are Social grabs Lenovo global brief

07 Dec 2012

support. Lenovo director of digital and social centre of excellence Rod Strother said: We were ...

Southampton Football Club hires Headstream's Julius Duncan to head comms

06 Dec 2012 | by Alec Mattinson

. There is huge potential to use digital and social media alongside traditional channels to communicate the club ...

Unity wins brief to help reposition Baileys

05 Dec 2012 | by Hannah Crown

media, which is carried out by digital agency Dare. Ketchum lost the account after five years due ...

Facing commercial reality

04 Dec 2012 | by Mike Maynard, Napier Partnership

- digital and social media, and the increasing influence of owned media, demand a fast and agile response ... 's strategy. Views in brief Digital comms - specialist resource or embedded throughout the agency? Digital expertise is essential for everyone working at Napier. Anyone without these skills ...

Progress but room to grow

04 Dec 2012 | by Francis Ingham, PRCA

are the issues we have yet to address? In my view, they are digital and globalisation. We have yet to address the rise of digital agencies, and what that means for our models. We are the natural owner of digital ... be mastering and offering digital services to clients as an integral part of their work. Globalisation ...

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