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Aviva updates global brand strategy

Vickers BBDO, will be supported with outdoor executions and a direct mail campaign in mid-January. Digital ...

Publicis Groupe acquires Rokkan Media in the US

in the digital space, is said to highlight the group s commitment to both growth within the US market and the rapidly growing digital sector. The acquisition follows Maurice Levy's Publicis Groupe buying one of the largest independent digital agency's, LBi , in September. More recently in the US, Publicis Groupe ...

Cadbury to bring playful element to Creme Egg

The campaign, created by Fallon, will encourage people to be impulsive and have a fling with Cr me Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ... fling that she knows won't last. A digital and social media campaign, created by Elvis, supports ...

Think BR: Transparency is vital when it comes to personalised pricing

The news last week that the Office of Fair Trading (OFT) is investigating how retailers use online data to target shoppers with personalised pricing has attracted a lot of attention. With digital ... digital channels, social should not be used in isolation; it must be part of an integrated campaign. Used ...

RBS digital marketing exec to be general manager of driving.co.uk

News International has appointed Jim Murray-Jones, top digital marketing executive at the Royal...its marketing and sales operations. Murray-Jones has been head of digital marketing ... of digital publishing director at Haymarket, a role in which he helped oversee the acquisition of PistonHeads ...

Review of the Year: Quotes of the year

an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...

Review of the Year: Top Media Brands in 2012

-time media. However, in the digital age, where 'pics, or it didn't happen' has become the mantra ... are suffering from a digital eating disorder, and one of those fuelling the remarkable growth of Instagram ...

Twitter partners with Nielsen to publish new 'social TV' ratings

engaging with other viewers and show talent. Twitter has become the world's digital water cooler, where ...

Five key lessons on selling the baby

markets has driven a significant proportion of M A activity. Digital is another factor driving ... digital offering. The holding companies have been acquiring digital independents in all their key markets and we're not just talking about full service digital agencies (WPP's acquisition of AKQA, for example ...

Romeo Beckham to appear in Burberry ads

January with digital activity running on Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram ... for the campaign chimes with its focus on digital and come as it seeks to put mobile at the centre of its ...

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