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In-House Creativity: Maintaining the ideas pipeline

on Tap. But as Amy Dutton, Thames Water's digital comms executive, explains: 'We quickly learned that ... tone of voice for this medium. Thames Water also established a dedicated digital department ...

National Trust aims to reconnect with urban youth

to overhaul its retail proposition and up its digital credentials..... Clare Mullin, marketing director at the Trust, intends to extend the charity s digital and social media ...

Agencies line up for Electoral Commission roster

The Electoral Commission is reviewing its £6 million creative, digital and media planning

Clare Mullin on cleaning out the cobwebs at the National Trust

to the activity has been a digital drive, including social media, which has helped boost visitor numbers by 16 ... -property' is digitally. The Trust's app recently hit 600,000 downloads. A younger, 'more urban audience' is in Mullin ...

Shelter campaign urges people to seek housing advice

that have been identified as "hotspots" for housing problems. They will be supported by digital and mobile ... demand for digital guidance. We hope the campaign will have a significant impact in showing people who ...

Airbrushing: the kids are ok with image manipulation

of ads have cemented the issue's place on the agenda. Digital manipulation returned to the headlines ... .' Technical awareness Having grown up with digital technology, the research found younger generations ... . The digital alteration of ads is not the sole concern, however; it is also the celebrity-soaked culture ...

MAGAZINE ABCs: Heat turns cold following loss of editor

. Closer and Heat have seen double-digit declines and so they need to invest. And we re getting that from ...

MAGAZINE ABCs Jan-Jun 2011: Top 100 magazines at a glance

resilient, with some experiencing double-digit sales drops on the newsstands. Children's magazines were ... in the current climate include women's general interest, where double digit annual drops for Women's Fitness (31 ... . The popular mass market titles in the women's weeklies also lost copy sales, with double digit falls for Heat ...

Adland comes to the aid of riot victims

While the Prime Minister, David Cameron, said that social media "could be used for ill", agencies including Albion, Dare, Engine and Bartle Bogle Hegarty set out to show that it can also be a force for good. Barry Lee, the group head of digital at ZenithOptimedia, said that social media was "an easy target". He ...

All About ... Local TV

capacity - but in the digital era, that is not quite the issue it once was. So, a new opportunity can ...

 

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