31 Aug 2011
| by Claire Murphy
on Tap. But as Amy Dutton, Thames Water's digital comms executive, explains: 'We quickly learned that ...
tone of voice for this medium.
Thames Water also established a dedicated digital department ...
to overhaul its retail proposition and up its digital credentials.....
Clare Mullin, marketing director at the Trust, intends to extend the charity s digital and social media ...
The Electoral Commission is reviewing its £6 million creative, digital and media planning
24 Aug 2011
| by Loulla-Mae Eleftheriou-Smith
to the activity has been a digital drive, including social media, which has helped boost visitor numbers by 16 ...
-property' is digitally. The Trust's app recently hit 600,000 downloads.
A younger, 'more urban audience' is in Mullin ...
that have been identified as "hotspots" for housing problems. They will be supported by digital and mobile ...
demand for digital guidance. We hope the campaign will have a significant impact in showing people who ...
19 Aug 2011
| by Oliver Luft
of ads have cemented the issue's place on the agenda.
Digital manipulation returned to the headlines ...
.'
Technical awareness
Having grown up with digital technology, the research found younger generations ...
.
The digital alteration of ads is not the sole concern, however; it is also the celebrity-soaked culture ...
. Closer and Heat have seen double-digit declines and so they need to invest. And we re getting that from ...
resilient, with some experiencing double-digit sales drops on the newsstands. Children's magazines were ...
in the current climate include women's general interest, where double digit annual drops for Women's Fitness (31 ...
.
The popular mass market titles in the women's weeklies also lost copy sales, with double digit falls for Heat ...
18 Aug 2011
| by Katherine Levy
While the Prime Minister, David Cameron, said that social media "could be used for ill", agencies including Albion, Dare, Engine and Bartle Bogle Hegarty set out to show that it can also be a force for good.
Barry Lee, the group head of digital at ZenithOptimedia, said that social media was "an easy target". He ...
18 Aug 2011
| by Alasdair Reid
capacity - but in the digital era, that is not quite the issue it once was.
So, a new opportunity can ...