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'Oreal's move to create an amusing, celebrity-free digital campaign for its Men Expert range, ahead of its ... advertising, but a lot of spend is dropping into direct and digital, to target smartphone-savvy consumers ... locally created digital campaign designed to engage specifically with a UK male audience online ...
to the activity has been a digital drive, including social media, which has helped boost visitor numbers by 16 ... -property' is digitally. The Trust's app recently hit 600,000 downloads. A younger, 'more urban audience' is in Mullin ...
of ads have cemented the issue's place on the agenda. Digital manipulation returned to the headlines ... .' Technical awareness Having grown up with digital technology, the research found younger generations ... . The digital alteration of ads is not the sole concern, however; it is also the celebrity-soaked culture ...
of revenue from digital products sold by brands through its apps. Amazon has reacted by pulling sales from ...
, explains Fielding. We still have those, but now we also have digital, mobile, experiential and much ... with shopper marketing and digital. After 50 years of TV ads, we re pretty good at deconstructing those ... , and identify when to partners with new agencies. A digital world Fielding says she finds digital very ...
. "We now also have digital, mobile, experiential and much more. The expectation of how a brand behaves ... with shopper marketing and digital. "After 50 years of TV ads, we're pretty good at deconstructing those ...
UM London, which won the 2 million account without a pitch, will handle planning and buying for a campaign created by Bissell's Chicago-based agency, Cramer-Krasselt. The TV campaign will air on ITV and Channel 4, as well as on digital platforms including Sky. Spots will target families and pet owners ...
The move follows a pitch, which kicked off in May, and will see McCann work on a new corporate campaign to help reinvigorate the Hitachi brand in its key European markets. Work will initially revolve around TV, press and digital, and is understood to focus on how Hitachi puts innovation at the heart ...
Damme, which took a 'digital first' approach. The 'muscles from Brussels' starred in a series of self ...
into the future (see 30 seconds, below). Not that brand communities are confined to the digital realm. The concept itself predates mass digital connectivity, with its roots in the 1995 ethnographic study ...
