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Eulogy appointed to launch Tullamore Dew whiskey brand to UK audience

04 Aug 2011 | by Matt Cartmell

whiskey category. The campaign is part of wider marketing activity incorporating press, digital ...

Rajar Q2 2011: agency views on the star performers

04 Aug 2011 | by Maisie McCabe

and it s good to see digital listening via mobile and online is going up. "It's nice to see Absolute getting ...

Diageo, 20th Century Fox and Sky launch Clear Channel Socialite network

04 Aug 2011 | by Maisie McCabe

Channel Outdoor's new network of portrait digital screens in pubs and bars, as its parent company reports...and cities. The 40-inch LCD high definition digital portrait screens can stream static, full motion ... and immediacy offered by digital technology. "Advertisers will be able to plan campaigns by location, time of day or special events. In 2010, 690m people had the opportunity to see a screen within our digital ...

CBBC 'crack a joke' by TH_NK

04 Aug 2011

CBBC, the BBC's children's strand, has launched an online game called "Crack a joke" by the digital

Bulmers 'experimenters wanted' by St Luke's

04 Aug 2011

Bulmers has unveiled a new marketing campaign to celebrate the launch of its Bulmers No17 brand, a cider that contains crushed red berries. The campaign targets UK consumers through experiential, ?digital, print, outdoor and social media. TV work, which was created ?by St Luke s, stars the musician ...

Adidas and Reebok brands enjoy double-digit growth

04 Aug 2011 | by Oliver Luft

and Reebok brands rose 14% year-on-year, while its TaylorMade golfing division also benefitted from double-digit ... of the group's six regional divisions delivered double-digit growth, with its business in China increasing ...

RAJAR Q2 2011: London stations - Full table

04 Aug 2011

Figures are sourced from audience measurement body Rajar. Note: (D) Digital only stations (Q) Based on quarterly survey period (H) Based on six monthly survey period ...

Randi Zuckerberg leaves Facebook for start-up

04 Aug 2011 | by Sarah Shearman

details of her plans. However All Things Digital reported that she is setting up her own consultancy ... -president of global communications, marketing and public policy, and seen by All Things Digital, She said: "I ...

Heineken in hunt for Desperados global digital agency

04 Aug 2011 | by Sarah Shearman

Heineken has called a global review to find an agency to develop a digital strategy for Desperados.... The brand s most recent foray into digital advertising was the launch of a branded YouTube channel in April this year . It featured an interactive ad, created by Dufresne Corrigan Scarlett and the digital ...

Barclays cuts digital roster for non-consumer to three

04 Aug 2011 | by Sara Kimberley

Barclays has appointed LBi, Profero and SapientNitro to a new global digital roster for its Wealth...The three digital agencies will handle projects for Barclays non-consumer divisions after a pitch process that saw ten shops compete for a place on the roster. Barclays previously used 26 agencies across ... by Ogilvy Mather and is thought to be unaffected by the review. Digital agency arrangements ...

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