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Natural Confectionery Company breaks comic ads

16 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign broke yesterday and runs across TV, cinema and digital platforms, supported by point of sale marketing activity. Media buying is handled by PHD. The TV and cinema ads demonstrate how ... creative and also acted as copywriter alongside Miles Carter. The digital arm of the campaign, created ...

BBC Worldwide to shed magazines in £121m deal

16 Aug 2011 | by Daniel Farey-Jones and Sophie Maden

pursues a strategy increasingly focused on international video and digital services. "The consumer ...

Channel 4 gets to work on Seven Dwarves push

16 Aug 2011 | by Maisie McCabe

UK, also includes national press and magazines, digital outdoor including 48 sheets, digital ...

Future in revenue-share partnership with Blinkx

16 Aug 2011 | by Sophie Maden

Future Publishing has partnered with video search engine Blinkx in a bid to boost its digital...." Future announced in May that its digital activities were in profit for the first time, driven by a digital ad revenue increase of 44% in the UK. However, print revenues for the six months to 31 March ... or restructure are: DVD Blu-Ray Review; Hi-Fi Choice; What Satellite Digital TV; Home Cinema Choice; London ...

Aegis expands Isobar with Austrian acquisition

16 Aug 2011 | by Sophie Maden

Aegis has acquired Austria-based digital creative agency Pjure for an undisclosed sum, to add...developing into a digital creative agency. Clients include Maestro, MasterCard, Bahlsen, Allianz ... for Aegis Media. Pjure is a strong business with a good track record for digital creativity and delivery ... and excellent digital team into Aegis Media." The news comes after Aegis agreed last month to sell its ...

Dentsu acquires AdJug ad exchange

16 Aug 2011 | by Sara Kimberley

Dentsu-owned digital advertising technology company IgnitionOne has acquired display ad exchange...IAB/PwC ad spend report. IgnitionOne's Digital Marketing Suite (DMS) can measure online advertising ... technologies. With this deal, IgnitionOne is simplifying digital marketing for agencies and brands ...

L'Oreal shifts away from celebrities for digital Men Expert push

16 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

L'Oreal is switching away from its celebrity-led marketing strategy with its first digital-led

Tesco revamps Direct to create 'Amazon-style' offering

16 Aug 2011 | by Rachel Barnes

'major step change in Tesco's digital evolution', according to a source close to the chain. 'This ... consumers log in, the more the software will predict the best options.' Andrew Williams, Tesco's digital ...

Orange free film promotion explodes onto screens

16 Aug 2011 | by Sara Kimberley

, digital, mobile, search and retail. The TV ad focuses on a series of everyday situations, such as a ...

Whitehall's longest serving comms director Simon MacDowall in move to agency job

16 Aug 2011 | by Matt Cartmell

. The responsibilities include press, marketing, internal comms, corporate comms, digital comms and customer information ...

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