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A touch of class

12 Aug 2011

, with the old cost argument of print vs digital rearing up (of course, digital has a significant cost, both ...

Lebedev's i overtakes Indy for the first time

12 Aug 2011 | by Oliver Luft

in their circulation. The Daily Star, the Financial Times, The Times and The Guardian all suffered double-digit ...

Circulation of Sunday tabloids rocket 66% following NotW closure

12 Aug 2011 | by Arif Durrani

of the paper's 18,000 international editions are taken into account as part of its digital-first strategy ...

Summit 2010: Ben Hammersley

12 Aug 2011

Twenty years since the World Wide Web was born, Ben Hammersley, Head of Digital for SIX Creative and Editor at Large of WIRED magazine, discusses the importance of paying attention to social trends. He focuses on measurement in the media industry, the potential of multiplatform and why digital technology ...

TalkSport enters the US

12 Aug 2011 | by Maisie McCabe

appointed Future Publishing digital commercial director Kurt Edwards to the new position of commercial ...

Trinity Mirror profits slump 65% as ad revenue falls

12 Aug 2011 | by Arif Durrani

In a statement today (12 August), the publishing group behind the Daily Mirror, Sunday Mirror and more than 150 regional daily and weekly newspapers and 500 digital products, admitted the "challenging economic environment", had resulted in trading being "much weaker than previously anticipated". Pre ...

Hello Kitty calls in Xpert Communications to launch grown-up brand Pynkiss

12 Aug 2011 | by Sara Luker

Pynkiss is billed as the high-end and grown-up section of the Hello Kitty fashion and lifestyle brand and will launch in September during Milan Fashion Week. The account will see Xpert take control of Pynkiss strategy and creative executions across PR, digital events and social media for the brand and its ...

Trading places: this week's people moves

12 Aug 2011 | by Sara Kimberley

Advertising Lisa Rokny , head of digital creative and development at CBS Outdoor ... appointed Future Publishing 's digital commercial director Kurt Edwards as commercial director of its ad ... ) UKTV has poached ITV controller of digital channels Emma Tennant for the position of controller ...

Bacardi readies £3m Oakheart rum launch

12 Aug 2011 | by Gemma Charles

The smoky tasting variant is rolling out globally and is aimed at young men. It will be available in the off-trade for a recommended retail price of 17.39 for a 70cl bottle from September. Oakheart will be supported by a 3m campaign across print, digital and outdoor advertising, created by Y R. Point of sale ...

Online credit checker Experian seeks digital and social media agency

12 Aug 2011 | by Sara Luker

Experian, the online credit checking company, is searching for a digital and social media agency...technology company Techlightenment. Experian digital PR manager Alexandra Banks told PRWeek: We re having a look to see what s on offer from the digital and social media agencies out there. We re planning to become a lot more digitally focused going forward and this is part of an overall review of our digital ...

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