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MediaCom wins Mars/Wrigley media account in Canada

30 Mar 2011 | by Arif Durrani

MediaCom Canada has won the traditional and digital media responsibilities for all Mars

Lucozade Sport changes strategy with Tinie Tempah

30 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

and digital and uses a new strapline "Yes". The 90-second TV ad features Taylor training in a dark ...

Gatorade rebrands as 'G'

29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

across all Gatorade products, alongside all digital and sponsorship activity, which will be completed by summer. The rebrand is supported by a digital campaign and in-store activity. Prabha Cheemalapati ...

Cadbury rethinks Spots V Stripes digital strategy

29 Mar 2011 | by John Reynolds and Sarah Shearman

Cadbury is reviewing the digital strategy for its flagship Spots V Stripes London 2012 marketing..., but is searching for a digital agency to handle its online strategy, drive engagement and help attract a key ... -the-line and digital creative strategy were by Fallon. As part of the push, Cadbury has launched two limited ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

advertisers, with double-digit growth in spend propelled by display in 2010....an incredible array of digital opportunities." Online advertising spend by share of overall advertising ...

Hovis designs Union Jack wrap for Royal Wedding

28 Mar 2011 | by John Reynolds

," range of yoghurts, called Yoo. Hovis is supporting the launch with marketing across TV and digital ...

Tribal DDB picks up Flora/Becel digital business

25 Mar 2011 | by Daniel Farey-Jones

Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....across all communication channels, and enable us to maximise our impact in the digital space ... /Becel brand up to now, and will be particularly looking to them to really leverage their digital expertise ...

LBi wins global digital status on Peroni and Grolsch beers

24 Mar 2011 | by Sara Kimberley

SABMiller, the international brewing giant, has appointed LBi to handle the global digital accounts...The brewer did not previously have a retained global digital agency of record for either Peroni or Grolsch. LBi, which won the account after a competitive pitch, will handle digital activity for Peroni ... . The agency will be responsible for developing global digital brand awareness campaigns, as well as creating ...

MPG picks up £2m Nando's media task

24 Mar 2011 | by Staff

and doesn't need a traditional high reach media approach. Our integrated offering, where digital, content ...

M&M's inks million-pound movie deal to push flagship store

23 Mar 2011 | by Maisie McCabe

." The programme, made by MyMovies, is shown on the digital cinema screens sold by DCM, including Odeon, Cineworld ...

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