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The value of a social media fan

28 Mar 2011 | by Rob Dreblow and Duncan Southgate

of this uncertainty, most have invested in social media marketing. A 2009 survey of the WFA s Digital Network found ... it takes to optimise them. The first phase of the value of a fan study was interviews with 24 digital ... , digital media at Millward Brown ...

Is the paywall debate swinging in News Int's direction?

22 Mar 2011 | by Euan Mackay

. Much debate ensued about the best approach to adopt in monetising digital content. Is free necessarily ... -for digital market. Users are more likely than the population to consider registering with a site to access ... ". Publishers need to convince under 25 year olds to pay for digital content for the sake of the long term ...

 

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