31 Mar 2011
| by Sara Kimberley
digital activity last November.
Abbott Mead Vickers BBDO, which creates Aviva's consumer facing ...
Sony Ericsson has appointed LBi to handle its global digital account for its new Xperia range...the digital duties for the Xperia range, including the new Play handset, as part of a wider brand awareness ...
31 Mar 2011
| by Campaign Staff
The Waitrose business had been handled by MCBD since 2005, and when MCBD merged with its sister agency Dare at the beginning of this year the account remained ring-fenced at MCBD s old offices to avoid a conflict with Dare s digital client Sainsbury s.
Now the MCBD team that was running ...
MediaCom Canada has won the traditional and digital media responsibilities for all Mars
digital and social media campaign to raise awareness of Simply Tap, working with digital agency ORM London ...
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....across all communication channels, and enable us to maximise our impact in the digital space ...
/Becel brand up to now, and will be particularly looking to them to really leverage their digital expertise ...
.com's marketing activity has mainly consisted of digital ads, created in-house.
Directflights.com aims ...
24 Mar 2011
| by Anne Cassidy
BMW is looking for a lead digital agency in the UK to handle the online advertising activity...to compete for the business.
Profero currently holds Mini's digital advertising account in the UK, while Lida, which handles direct marketing activity for Mini, has also created some digital work ...
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Mini's decision to review follows the consolidation of its digital ad account into Profero three years ...
24 Mar 2011
| by Sara Kimberley
SABMiller, the international brewing giant, has appointed LBi to handle the global digital accounts...The brewer did not previously have a retained global digital agency of record for either Peroni or Grolsch.
LBi, which won the account after a competitive pitch, will handle digital activity for Peroni ...
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The agency will be responsible for developing global digital brand awareness campaigns, as well as creating ...
24 Mar 2011
| by Staff
and doesn't need a traditional high reach media approach. Our integrated offering, where digital, content ...