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Media Bitch's Diary 4 March

04 Mar 2011 | by Media Bitch

of yellow (Bitch is more of a powder pink girl), is UM London digital assistant Cat Caroll . ...

Online video: How the experts see it

04 Mar 2011 | by Cathy Bussey

the norm.' Pam Lyddon, CEO of digital and broadcast consultancy Bright Star Digital, says just five ...

Sorrell backs News Corp's attempts to buy Sky

04 Mar 2011 | by Arif Durrani

for content that they value. In an increasingly digital world, if we are to preserve content consumers ... fragmented world to go around to service all the applications, channels, digital channels, and avenues ...

Get your content moving: How to create good video content

04 Mar 2011 | by Cathy Bussey

not have to film reams of content - Bright Star Digital's Lyddon recommends keeping videos 'short and sweet ...

FT turns to US for digital growth

04 Mar 2011 | by Maisie McCabe

of digital growth, according to Ben Hughes, the brand's global commercial director and deputy chief executive....DDB. It will bid to drive digital paid-for subscriptions and will be geographically targeted. Digital played a large part in the FT's success during 2010. The FT's digital paid circulation grew 50 ... -represented in digital subscription terms. The US is the largest market for the FT in terms of print circulation. Its ...

Disney film helps O2 deliver 2.5m impacts

04 Mar 2011 | by Katherine Levy

to unofficial figures from Digital Cinema Media.

Advertising.com signs as headline sponsor of Revolution Awards

04 Mar 2011 | by Staff

, celebrate the most innovative digital marketing by the UK s top brands. Rob Blake, vice-president of sales at AOL Advertising said: 'We re delighted to be playing a part in the industry s biggest digital ... of celebrating excellence in digital marketing.' Andrew McCormick, editor of Revolution, said: The UK is a ...

House of Fraser appoints Harriman Steel for menswear launch

04 Mar 2011 | by Sara Kimberley

year the retailer appointed digital agency twentysix London to oversee a full redesign of its ecommerce ...

China Telecom calls media pitch in China

04 Mar 2011 | by Benjamin Li

In addition to Carat, Mindshare, OMD and Starcom are also believed to be involved in the pitch. Carat won the media business in January last year after a pitching against Starcom and Mindshare. The pitch covers traditional media business (excluding CCTV and digital media) and presentations ...

Indicia acquires stake in social and search agency Make It Rain

04 Mar 2011 | by Mark Banham

Direct and digital agency Indicia has acquired a stake in social media and search agency Make...agency specialising in digital and mobile channels, in June 2010. Make It Rain was founded by former ... , and keep our digital services at the forefront. Joining Indicia will really serve to aid our growth in 2011." ...

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