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ISBA: Collaboration is 'the future', says ITV's Hazlitt

17 Mar 2011 | by Sarah Shearman

for the content we have at ITV." Mark Brandon, head of digital sales at Virgin Media, also said ...

Hachette Filipacchi launches first iPad app

17 Mar 2011 | by Katherine Levy

, digital and strategy director, Hachette Filipacchi, said the app was "an internal test" and a "project ...

IPC appoints head of mobile advertising

17 Mar 2011 | by Katherine Levy

Newcombe was formerly a mobile controller at Sky Digital Media, where he led the mobile sales ... , cinema, outdoor, online and mobile. At Sky Digital, Newcombe secured long-term sponsorships with a ... . Sam Finlay, IPC Media's head of digital advertising, said: "At IPC we have built a fantastic offering ...

New York Times finally unveils paywall details - stresses social approach

17 Mar 2011 | by Staff

this post on Brand Republic's digital blog The Wall ...

Tate Britain 'This is Britain' by Fallon

17 Mar 2011

in London. It will be followed by a digital presence. The campaign was written by Selena McKenzie and art ...

Lingerie brand Playtex rebrand targets over-50s

17 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

The "Feeling better than ever" campaign will run across digital and print. Ads will be placed in women's consumer magazines and national supplements, and a new website will go live in May. The campaign, created by agency LEG, uses a 42-year-old model to appeal to women who are "young at heart ...

Tesco invites kids to board meetings

17 Mar 2011 | by Ed Owen

. They will also win 10,000 Tesco for Schools Clubs vouchers for their school or club, a laptop, and a digital ...

Sky News taps into iPad market

17 Mar 2011 | by Sara Kimberley

, at the Financial Times Digital Media and Broadcasting conference earlier this month, said: "It's going to be a new ...

PHD wins eHarmony's £7m UK offline media

17 Mar 2011 | by Katherine Levy

eHarmony.co.uk a household name." EHarmony's UK creative and digital media accounts, held by St Luke ...

Top marketers to speak at BrandMAX

17 Mar 2011 | by Jeremy Lee

Case studies, selected by Campaign , will be brought to life at the event by the brands and their respective agency partners. The event will focus on every aspect of the marketing mix and how to optimise ROI, as well as highlight the most significant recent examples of brand building, digital ...

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