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Absolute Radio boss claims 70%-80% lift in engagement with iAds

15 Mar 2011 | by Ed Owen

and above" the level of digital engagement seen on other digital ad platforms....officer at Absolute Radio, said the Tap-Through Rate (TTR) for iAds was 70%-80% higher than other digital ... this eclipsed other platforms that offer ads over digital platforms. "If you look at Google, YouTube ... are more than two times as likely to generate engagement than mainstream digital ads. "For us, 0 ...

Mindshare and UM favourites entering Clear Channel Outdoor Planning Awards

15 Mar 2011 | by Maisie McCabe

Record, entered by Posterscope Hyperspace with Profero Nike Nike World Cup - Digital Synchronisation ...

PHD tipped to handle HTC media business

15 Mar 2011 | by Campaign Asia

Sources say Omnicom Media Group's PHD is already handling HTC's business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia. Last year, Taiwan-headquartered HTC awarded its estimated US$40m media and digital business in China to ZenithOptimedia and Digitas ...

IPC restructures ad trading around Mackenzie

15 Mar 2011 | by Arif Durrani

Ideal Home, Nuts, Woman Home and What's on TV. IPC centralised its digital advertising sales operations in August 2009 into a single division called IPC Media Digital Sales. Mackenzie, currently ...

Diesel invites people to join stupid society on fantasy island

15 Mar 2011 | by Sara Kimberley

by Stink Digital and Landia Films. The films' creative directors are Sebastian Wilhelm, Maximiliano ...

Singapore Airlines cuts fuel costs by converting magazines to digital

15 Mar 2011 | by Katherine Levy

Singapore Airlines has implemented digital versions of its in-flight magazines in a bid to reduce...of its magazines as digital-only products, available on screens on the back of airline seats. Magazines SilverKris, KrisShop and KrisWorld are all available as digital-only versions on these two planes ... material to deliver savings. According to Fipp, Singapore Airlines is considering rolling out digital ...

BT's Barry Louth named Sky's head of media planning

15 Mar 2011 | by Maisie McCabe

, Guardian Media Group, TFL, ON digital and Lastminute.com. Mortimer said: "As Sky further broadens its ...

Think BR: SXSW Interactive...It's all about the second screen

15 Mar 2011 | by Nigel Gwilliam

this year. Nigel Gwilliam, digital consultant at the IPA, travelled to Texas, so you didn't have to....technologies, new digital works, video games and innovative ideas, and has made Austin, Texas, something of a ... executive of JWT, and Shiv Singh, the former Avenue A/Razorfish social media lead and now head of digital ... digital, all digital become media, and all media is marketed." Other than that, the best bit ...

Irish digital agency opens Soho office

15 Mar 2011 | by Daniel Farey-Jones

Cybercom, the 12-year-old Irish digital agency, has opened an office in London to service its

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double-digit ... digital), after two grim years of decline. Last year brands' adspend on the box grew by 17%, as stay ...

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