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Eight things you need to know about Mobile World Congress

23 Feb 2011 | by George Nimeh

the innovation and opportunity that mobile brings to business. Marketing sent digital consultant George Nimeh ...

Sony Ericsson hires TMW to lead global direct push

22 Feb 2011 | by Ed Owen

-president for digital and global marketing at Sony Ericsson, said the company's priority was customer retention. Last ...

Revolution's Battle of the brands: O2 vs Orange

15 Feb 2011 | by Kim Benjamin

to regular churn," says Tom Giles, head of search at Positive Digital. "Customers are always on the lookout ... , keyword positioning and brand protection. O2, which last year switched its digital account from Agency ...

Mobile price comparison and search growing rapidly

10 Feb 2011 | by John Reynolds

Consumers prefer to compare prices via smartphones rather than other digital media, according...clients overall digital marketing strategies." ...

Three readies major push for unlimited data contract

09 Feb 2011 | by Ed Owen

such as London's IMax, London Underground spots and Westfield shopping centre's digital screens ...

E.ON calls review to refresh its direct roster

03 Feb 2011 | by Sara Kimberley

, TBWA lost the account to DLKW in 2009. The DM pitch follows an E.ON digital pitch last year that resulted in the appointment of LBi. The agency works on E.ON's digital creative, user experience, brand ... and digital activity. ...

Profile: James Tipple, vice-president, marketing, at Yahoo! EMEA

02 Feb 2011 | by Sarah Shearman

the transition to the mobile and digital world a 'shock to the system'. 'It was all shorts, t-shirts and start ... heavyweight, with its heritage in digital and wide-ranging products, has been left in the wake of its rapid ... format, which it rolled out last year. This is designed to offer advertisers a 'digital canvas', bigger ...

O2 revamps ad strategy with £70m 'value' brand push

01 Feb 2011 | by Ed Owen

for digital marketing. "We have created a surreal world, a representation of the mind of O2 ... will feature in digital campaigns later in the year, with viral films also being produced to give mobile tips to viewers. Cowdry said she expected O2 to remain the top UK digital advertiser in 2011. Separately, O2 ...

 

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