and digital activity. Both agencies are unaffected by the appointment. ...
24 Feb 2011
| by Matt Williams
WCRS&Co has been appointed by Kerrygold, the Irish butter brand, to oversee its digital advertising...'s online activity, and is set to launch a major digital campaign for the company later this year.
The appointment marks the first time that Kerrygold has held a retained digital agency.
WCRS Co has worked ...
tapping into their digital expertise as we move forward." ...
, is holding a review of its digital advertising roster...., particularly in reaction to a number of rival companies recently increasing their digital spend.
It has ...
of shops to oversee the work.
Previously, ABF had appointed agencies to handle digital campaigns on a ...
to its digital activity.
Other brands affected by the review include Allinson, Patak s, Jordans ...
23 Feb 2011
by digital communications agency Outside Line, allows fans to interact with the adventures of Bertrum. ...
21 Feb 2011
at then end reads; Thanks a million. Floris Cobelens, manager global Heineken digital media, said: "Whilst no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack ...
The new investment will provide Heineken s individual brand teams with a central resource for planning.
Indicia will collaborate with the individual teams, providing consultancy and strategic planning to improve customer targeting, engagement and dialogue via social and digital media channels ...
Johnson & Johnson has named JWT London as the first-ever retained digital agency on its Listerine...The appointment comes as J J looks to significantly ramp up the digital marketing activity across its portfolio of healthcare brands.
JWT, which already handles the above-the-line advertising account for Listerine, won the digital business after a pitch against specialist digital agencies ...
Cobelens, manager of global digital media at Heineken, said: "While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve ...
s water brands, which include Vittell, were said to have performed well in Europe, and boasted double-digit ...
, including posters and digital screens, encouraging teenagers to visit a dedicated Facebook page and enter ...