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Rachel's Dairy appoints HMDG to advertising account

25 Feb 2011 | by Sara Kimberley

and digital activity. Both agencies are unaffected by the appointment. ...

Calvin Klein in major digital push to revive CK one brand

24 Feb 2011 | by Staff

Calvin Klein is pushing its unisex fragrance CK one in a big digital campaign combining a

Lynx recruits Kelly Brook for Excite digital campaign

23 Feb 2011 | by Mark Banham

Unilever deodorant Lynx is to launch digital activity by TMW featuring model Kelly Brook, as part...Brook will star in a new digital game, Fallen Angel , which will challenge brand devotees to see if they have what it takes to tempt her Arch Angel character down from heaven. By competing in various tasks ... opportunities to engage with its audience in an innovative and creative way and, as the digital age is upon us ...

Dove deodorant launch bolsters beauty appeal

23 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

, the roll-out of Beauty Finish will be backed by a 3m campaign by Ogilvy, spanning TV, print and digital ... digital activity across the Dove deodorant portfolio. This involves shaping the brand's strategy via ...

BaByliss hands social media to Libertine

22 Feb 2011 | by Sara Kimberley

Libertine, which handles BaByliss advertising account, was awarded the account without a pitch. The agency has worked with BaByliss since 2000 when it won its 3m advertising account following a three-way pitch handled by Agency Assessments. BaByliss has worked with a number of digital agencies ...

L'Oreal calls UK CRM review

10 Feb 2011 | by Sara Kimberley

. The appointed agency will be responsible for handling activity that will span direct mail and digital channels ... its advertising and digital business including McCann Erickson, Publicis and Skive. In September L ...

Guerlain appoints Duke/Razorfish to global digital account

09 Feb 2011 | by Sara Kimberley

Beauty company Guerlain has appointed Duke/Razorfish as its worldwide digital strategy agency...., Guerlain has made digital one of its priorities and wishes to reorganise its entire digital ecosystem ...

Old Spice 'scent vacation' by Wieden+Kennedy

09 Feb 2011

Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, the new series of ads includes TV, print and digital executions all inspired by scents from some of the freshest places on earth like Cypress, Denali, Fiji, Matterhorn and Komodo. ...

Gillette names Jennifer Lopez as global ambassador

07 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

Lopez has been chosen as the brand's global ambassador to "inspire women globally", using the strapline "reveal the goddess in you". Lopez, who has remade the song 'Venus' to support the tie-up, will feature in the Gillette Venus marketing campaign, running across TV, print, digital, social media and in ...

Unilever chief Keith Weed: 'Measuring social media is a big issue for us'

03 Feb 2011 | by Atifa Silk

now. The digital revolution we are living through is truly a revolution. It's hard to believe ... in the US. We've actually stimulated response to Old Spice because Axe has dominated the digital area ... be done in real-time marketing. - How much are you spending on digital globally? It varies hugely ...

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