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Cadbury £6.5m Spots v Stripes campaign takes off

' initiative, is split between TV advertising, digital, events, community programmes, PR and outdoor advertising. Digital activity includes online games, Facebook ads, VoD, and SEO, alongside a national ...

I Spy hires Nishma Robb as business development director

I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role...companies. Prior to that, she was group distribution director at Travelzest PLC, overseeing the digital ... for the television business both on analogue and digital platforms. She won the Asian Women of Achievement ...

Operating profit up 49% at FT Group as Pearson turns to digital

towards digital and subscription revenues as advertising revenue "remains unpredictable". Pearson said it sees a healthy demand for the FT's "premium content", especially in digital formats, and a recovery in business conditions for Mergermarket. Pearson's digital revenue grew 24% year on year in headline terms ...

Vodafone crowdsources F1 sponsorship brief

customers feel more connected to racing. Digital and social media is at the core of Vodafone's $10 ...

ASA extends remit to include digital marketing from tomorrow

websites and in other non-paid digital space from tomorrow.

JPMorgan in talks over $450m Twitter stake

The Financial Times and The Wall Street Journal claim the $1.2bn Digital Growth Fund recently launched by the investment bank is also interested in taking a stake in social games firm Zynga. Twitter has recently been the subject of speculation about a possible sale to either Facebook or Google ...

Storm clouds gather as Sky retreats from print

of digital communications. Read about the industry significance of BSkyB's latest move here. ...

REM album premiers on Spotify

secured around $100m of new financing from Digital Sky Technologies (DST) and Kleiner Perkins, valuing ...

MRM London hires Oglivy's Barker as client services director

's management partner for IBM and led the brand's advertising, direct, digital and search. He was also head ... was responsible for corporate global digital strategy and for managing the ongoing delivery of a multi ...

Sky to close magazines, job cuts loom

at the digital offering. A Sky source called the move a "more efficient way to stay in touch with Sky homes", and said digital communications "offers more immediacy, engagement and interaction". The costs ...

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