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Vodafone crowdsources F1 sponsorship brief

28 Feb 2011 | by Sara Kimberley

customers feel more connected to racing. Digital and social media is at the core of Vodafone's $10 ...

Rachel's Dairy appoints HMDG to advertising account

25 Feb 2011 | by Sara Kimberley

and digital activity. Both agencies are unaffected by the appointment. ...

Alzheimer's Research appoints Mindshare Direct

25 Feb 2011 | by Sara Kimberley

Alzheimer's Research UK has appointed Mindshare Direct to handle its first digital ad campaign....a pitch. It is responsible for the charity's digital media strategy, which includes contextual ... , Alzheimer's Research UK, marketing and PR officer, said: "Mindshare have a wealth of digital experience ... around this disease. "Using our digital expertise, we hope to widen the understanding of dementia ...

WCRS&Co takes on Kerrygold digital duties

24 Feb 2011 | by Matt Williams

WCRS&Co has been appointed by Kerrygold, the Irish butter brand, to oversee its digital advertising...'s online activity, and is set to launch a major digital campaign for the company later this year. The appointment marks the first time that Kerrygold has held a retained digital agency. WCRS Co has worked ... tapping into their digital expertise as we move forward." ...

The7stars scoops Warren Evans task

24 Feb 2011 | by Katherine Levy

The London-based furniture company has previously handled its media in-house, but is now looking to ramp up its spend for the coming months as it boosts its marketing activity. Warren Evans has traditionally spent most of its media budget on press activity, with support from outdoor, radio and digital ...

Associated British Foods calls digital ad pitch

24 Feb 2011 | by Matt Williams

, is holding a review of its digital advertising roster...., particularly in reaction to a number of rival companies recently increasing their digital spend. It has ... of shops to oversee the work. Previously, ABF had appointed agencies to handle digital campaigns on a ... to its digital activity. Other brands affected by the review include Allinson, Patak s, Jordans ...

Agencies line up for Aston Martin account

24 Feb 2011 | by Matt Williams

A number of agencies are understood to be in the process of pitching for the business and the successful agency will be responsible for leading Aston Martin s advertising and marketing activity, which is expected to include TV, press, digital, eCRM and direct marketing work. Aston Martin currently uses ...

PAA snares Wickes digital and DM task

24 Feb 2011 | by Sara Kimberley

for handling the digital and direct marketing activity for the brand, focusing mainly on promoting ...

BaByliss hands social media to Libertine

22 Feb 2011 | by Sara Kimberley

Libertine, which handles BaByliss advertising account, was awarded the account without a pitch. The agency has worked with BaByliss since 2000 when it won its 3m advertising account following a three-way pitch handled by Agency Assessments. BaByliss has worked with a number of digital agencies ...

Spotify valued at $1bn in latest investment round

22 Feb 2011 | by Daniel Farey-Jones

The financing is coming from investors including Digital Sky Technologies (DST) and Kleiner Perkins. Spotify declined to comment on the reports, which claim the investment values it at $1bn. DST has invested in other online companies such as Facebook (currently valued at $60bn), Groupon ($6bn ...

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