ASA extends remit to include digital marketing from tomorrow
28 Feb 2011 | by Maisie McCabe
websites and in other non-paid digital space from tomorrow.
towards digital and subscription revenues as advertising revenue "remains unpredictable". Pearson said it sees a healthy demand for the FT's "premium content", especially in digital formats, and a recovery in business conditions for Mergermarket. Pearson's digital revenue grew 24% year on year in headline terms ...
websites and in other non-paid digital space from tomorrow.
The Financial Times and The Wall Street Journal claim the $1.2bn Digital Growth Fund recently launched by the investment bank is also interested in taking a stake in social games firm Zynga. Twitter has recently been the subject of speculation about a possible sale to either Facebook or Google ...
of digital communications. Read about the industry significance of BSkyB's latest move here. ...
secured around $100m of new financing from Digital Sky Technologies (DST) and Kleiner Perkins, valuing ...
at the digital offering. A Sky source called the move a "more efficient way to stay in touch with Sky homes", and said digital communications "offers more immediacy, engagement and interaction". The costs ...
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...
"with digital and social media at its centre". ( Campaign ) Marketing Volvo has hired ad agency ... role of digital client director. Miller, who joins from Starcom where she was the digital director ... with the Maxus digital strategy director, Tom Dunn, who also previously worked at i-level. ( Campaign ) Glam ...
at business publisher Centaur and Progressive Digital Media. Mann will work alongside the rest ...
lucrative digital space. But the figures show that there's still a decent amount of us who love to buy a fat ... Sugar in January as it lost readers to the web. Another sector displaced by digital is the lads' mags ... on year. Hubert Burda's Love It! recorded a double-digit crash of 14.5 per cent year on year. "People don ...