Mattel, the toy manufacturer, has launched a digital campaign in a bid to reunite Barbie and Ken...and was the inspiration for a digital reality series called 'Genuine Ken: The Search for the Great American Boyfriend ...
, is hosting an 'Audience With' Martha Lane Fox at digital agency LBi next week....The Government s digital champion will be grilled by the BBC s Rory Cellan-Jones on her experience in business, including founding dot.com darling, Lastminute.com, and her recent work on the Race Online 2012 . Zoe Osmond, Nabs chief executive, said: "The topic of building a networked nation, and the Q A format ...
Dennis Publishing is returning iGizmo, the digital technology and gadget magazine, to fortnightly...The digital magazine was launched as a fortnightly, free to download publication in 2008. It was pared back to monthly distribution in February last year due to "market conditions", said John Kitchen ... more about Dennis Publishing's digital strategy for 2011, read our 12 January interview with Dennis ...
takeover of Facebook's homepage and TV, outdoor and digital ads. The TV spot will launch during ITV ... and Virgin Media is helping families lead a limitless digital life. "We're enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes. "With superfast ...
NewsCorp unveiled its fully digital global newspaper app on Wednesday - purely for the US market ... , will clients see a real ROI? Ogilvy 360 Digital Influence strategy director Leo Ryan has suggested that the app means that PROs will have to start thinking purely about digital for the first time ...
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...
Everton Football Club has reappointed Rippleffect as its digital agency ahead of the relaunch...Rippleffect, which was reappointed to the digital account after its seven-year contract ... .com and the creation of new ways for the club to interact with its fans. The club said digital platforms are big ... to have 88% of its fans visiting the site. Everton aims to take advantage of emerging digital channels ...
Clarke, as director of business development, to drive direct sales across roadside, rail, retail, digital
said increased digital advertising revenue, which rose by 11.1%, partially offset a 7.2% decrease in print advertising revenue. Despite the double-digit digital growth, overall advertising revenue ...
The agency poached Helen Nowicka, MD of Shiny Red, who will join in March as head of UK social media and digital and EMEA digital. Nowicka joins Bettina Grant, director of the consumer practice, who joined last week. Grant was previously a freelance PR consultant and prior to that, MD of Edelman ...
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