25 Nov 2011
| by Staff
Nick Jones, head of digital at Downing Street, has been confirmed as a keynote speaker for the next...Jones will talk about how the government is leading the move to digital and heads an influential line-up of digital experts at this year's Revolution Forum, in association with Marketing, which ...
suppliers, gain insight into the latest digital marketing trends and network with peers. Chris Maples, UK ...
of brand and communications at First Direct, where she oversees digital marketing, says that the company ...
decision to take lightly because, Cowen explains, such sites require a 'big investment' and a digital ...
and Twitter,' he says.
Ivory towers
Not everyone is convinced. Jamie Jouning, digital director, Conde ...
The campaign, created by MBA, debuts this week and is running across digital and outdoor channels.
The campaign marks a shift in strategy from previous campaigns, which have focused on the speed of learning that Rosetta Stone offers customers.
Outdoor ads are running currently, while digital ads will launch ...
24 Nov 2011
| by Andy Fry
A weak economy, the proliferation of digital channels and the rise of ad-skipping might not sound ...
' seemed to have given way to brands usurping one another with innovative digital creative, what's behind ...
managing director Tess Alps . 'The ability to build a campaign for less than 50,000 if you use digital ...
camera half the size of my digital SLR.
It was also reduced by 200 on Amazon - and that's the story ...
21 Nov 2011
The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences.
The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...
The digital switchover is nearing completion, with the analogue TV signal in London due to be one ...
is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva.
The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However ...
10 Nov 2011
| by Gemma Charles
advertising, social/digital, PR and below-the-line being assigned to each brand to produce regional campaigns ...
04 Nov 2011
| by Sarah Shearman
-and-mortar chain was slow to innovate in digital. Nimble start-ups LoveFilm, Video Island, Screen Select, Webflix ...
brand,' he contends.
Henry suggests the next wave will be digital ownership of films, as consumers ...
03 Nov 2011
| by Katherine Levy
will continue to handle creative for Anglian. The company's relationship with its roster of digital agencies ...