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Lurpak shifts global ad account into Wieden & Kennedy

markets are the UK and Denmark. Saatchi Saatchi will continue to work on some digital projects ...

ASA bans Lynx ads after complaints

An outdoor ad for Lynx Excite, which ran in July and was created by Bartle Bogle Hegarty, drew 113 complaints. It featured a bikini-clad woman under a shower alongside a line stating: "The cleaner you are the dirtier you get." The digital campaign, which ran in June and July and was created by Tullo Marshall ...

Lynx ads banned for degrading women and reaching kids

ads before. The digital campaign, which ran in June and July and was created by TMW, attracted 15 ... was desirable. In the case of the digital campaign, the ASA ... the campaign was targeted in digital media, ruling that the ads were irresponsibly put in front of children ...

SCA Hygiene meets shops for CRM brief

launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...

17 Cosmetics uses music to engage with teens

with the launch of each new product, with press and digital ads that direct consumers to 17 s Facebook page, www ...

Agencies line up for digital and DM Elastoplast account

Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct...with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ... to acquire a graze on his knee. Beiersdorf already works with a number of digital agencies on its UK ...

Reckitt Benckiser sexes up the kitchen cabinet

about new media's potential. "We still believe in the power of TV," he says. "Yet the digital space ...

Field marketing: Your brand in their hands

and digital platforms. For example, how we can use social media at a local level, developing downloadable point-of-sale material, or Paypoint digital coupons and in-store receipt tagging to drive visibility ...

Lynx unveils £5.6m ad drive for 'Final Edition'

Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ... and glamour model Lucy Pinder for the Lynx Dry: Full Control range, including digital activity and the launch ...

 

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