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Fire PR creates spin-off agency Ember to handle tech clients

, trade profiling, digital media and events. Under the new agency structure, Fire PR founder and CEO ...

Incoming MD Macken restructures Haymarket Business Media

margins. Our centralised teams will continue to deliver specialist expertise in data, digital, recruitment ...

My Media Week: Kerin O'Connor

and start the week. I'm in New York to visit The Week US office to discuss digital cooperation, and glean ... morning is taken up with sorting out digital integration for our advertisers in The Week's app. We ... their management and development very seriously. We're also beginning to develop separate digital subscription ...

Brothers Cider promotes Toffee Apple variant

Brothers Cider is set to launch a digital campaign to support its point of sale activity for its...The digital campaign by creative and design agencies Xcetra Media and Skonka plays on Toffee Apple's winter association and will run parallel to trade activity and bespoke point-of-sale promotions. Glastonbury-based Skonka devised the copy for the campaign, including the tagline "Odd how you can get a taste ...

ITV 'The Jury' by Bartle Bogle Hegarty

Bartle Bogle Hegarty has created a print, outdoor and digital campaign for the new ITV series...The creative is formed of the 12 jurors eyes alongside the campaign line: "12 views, one verdict". The digital creative features the eyes eerily blinking at the viewer. The campaign launched at the beginning of November and will run for two weeks across out-of-home, digital, online and press. ...

Creativebrief unveils new agency procurement site

Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out

Apple eyes fresh marketing team for App Store relaunch

Apple is hiring a digital marketing team to lead the reinvigoration of its App Store by making it a...The company is looking to appoint a digital marketing director for the EMEA region, and seeking candidates for several more-junior positions, including a new role of head of partnership marketing. Apple is understood to be evaluating the introduction of fresh editorial products, as well as additional paid ...

American Airlines targets affluent consumers with brand ads

by digital and outdoor activity, which will run until December. Maria Sebastian, vice president ...

Adconion buys video ad network Smartclip

TidalTV - Potential Reach 32.59 10 Digital Broadcasting Group (DBG) - Potential Reach ...

Think BR: To HTML5 or not to HTML5

force, especially since Apple decided to take a 30% slice of revenues from digital products sold ...

 

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