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Rubins looks forward to 'unprecedented change' in the media landscape

17 Nov 2011 | by Mark Banham

true in the digital arena, an area in which PHD shone during the judging process, with at least one ... insight and understanding and intelligence at the heart of our business, and digital is fundamentally ... digital resource within the client planning teams, so that effectively, we've got one team doing all ...

Absolute Radio poaches OMD's Ben Barker

17 Nov 2011 | by Maisie McCabe

, and director of digital sales James Wigley. Barker began his media career at OMD UK in 1999, and rose ...

APA study shows content marketing in shift to digital

17 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

More than a third of content marketing is now in digital form, according to the latest report from...of the content marketing mix going forward, but that digital was expected to overtake print's share by 2013. Digital includes websites, e-zines, email, mobile and video. Julia Hutchinson, chief operating officer ... was "robust" and was still seeing investment in print, with digital editions being added to this heritage ...

Anomaly launches agency in Amsterdam

17 Nov 2011 | by Anne Cassidy

Anomaly, the digital advertising agency launched in 2004 by Carl Johnson, has opened an office

Clear Channel wins Westfield regional

17 Nov 2011 | by Maisie McCabe

centres and will convert the entire estate to digital screens....than 100 digital screens in Westfield's six shopping centres outside of London, including Birmingham ... digital screens in the Sheffield-based shopping centre. Together with Westfield, this will increase Clear Channel's digital offer by 60 per cent by the first quarter of 2012. JCDecaux previously handled ...

M.i. and Arena net Warren Evans media brief

17 Nov 2011 | by Katherine Levy

to Arena Media's digital resources. David Geer, the managing director at Warren Evans, made ...

Isobar elevates White to head social unit

17 Nov 2011 | by Matt Williams

as a planner on Toyota and Kellogg. She previously worked at the digital agencies Five by Five ...

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...

Google steps up Apple rivalry with launch of Google Music service

17 Nov 2011 | by Sarah Shearman

into digital music with the launch of its music locker Google Music beta earlier this year. The launch comes ... its members to use the digital music service while using the social network. Follow Sarah ...

Agencies line up for Birds Eye account

17 Nov 2011 | by Sara Kimberley

Birds Eye is looking to appoint its first retained UK direct and digital agency....agency Carat. The appointed agency will be expected to work across direct marketing, digital and experiential marketing. In September, Birds Eye called a review of its digital business, held by Glue Isobar ...

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