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The Greater London Authority is seeking a digital agency to develop ways of building excitement...It has issued a brief to digital agencies, via COI, and requested submissions by Friday (21 October). In response to the brief, agencies will need to present some initial ideas around what they think would make an "engaging online hub" for Londoners. The shortlisted agencies will be informed ...
The two airlines, which are part of the same group, are each launching campaigns today (19 October), using direct mail, digital and SMS activity and will run for eight weeks. Each campaign uses emotive imagery reminding people to visit their friends and family at home. The two campaigns, created ...
and digital strategy as it looks to bolster its online presence.
and digital activity will focus on the specific benefits, activities and facilities that the operator ...
The brand has redesigned its logo, dropping the previous initials "W O", in favour of the operator's full name, "Western Oriental", across its website and brochures. It will be supported by a press and digital campaign planned for 2012. The rebrand and supporting campaign, created by Souk360 ...
to the digital world. 'The numbers for overseas travel are way down on three years ago, but the one thing ...
-winning columnist Helen Edwards defines what talent is and our digital expert Andrew Walmsley explains why tech ... . Shaping the marketing department of the future The rapid evolution of digital channels has led to a ...
MC C landed the business after a pitch and replaces the incumbent, Arena Media. The agency will handle traditional media for Warner, including press, inserts, brochure panels and partnership deals, as well as television and direct mail from 2012. Lakestar Media will continue to handle digital ...
The company issued a formal tender this week ahead of a statutory review of the business. The tender covers advertising, PR, eCRM, digital and direct marketing activity for both brands. Media planning and buying is not affected. Agencies have until mid-November to submit their requests ...
for the BA.com digital account are keeping their fingers crossed, as a result is due any day now. The wider British Airways digital ad review is still in the early stages, though. ...
