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Telefónica Digital, the new global business unit created by Telefónica to lead the company...David Nicholas will head Telef nica Digital s comms function from the unit s new headquarters ... slow to take advantage of the opportunities presented by the new digital world. This new business unit ... as entertainment, financial services and advertising. Telef nica Digital was formed by Telef nica in September ...
The main task of the appointed agency will be to build on the values of Petplan's brand for consumers. The company has previously concentrated mainly on direct response advertising through agencies including Watson Phillips Norman and the digital shop Pancentric. Petplan is working with the AAR ...
, Stop Stansted Expansion Digital and Social Media: 1940 Chronicle, RAF Benevolent Fund Broadcast ...
PR professionals' job descriptions have changed dramatically in the past few years as digital has...for all - as was PRWeek and the Brand Republic group. The Guardian was not talking about 'digital first ... the business of reputation management, but the digital revolution has brought this area front of mind ... everything that is said about them.' Adam Vincenzini, head of digital at Paratus, agrees: 'Nobody wants ...
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins ...
-winning columnist Helen Edwards defines what talent is and our digital expert Andrew Walmsley explains why tech ... . Shaping the marketing department of the future The rapid evolution of digital channels has led to a ...
to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital ... through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai ...
for the BA.com digital account are keeping their fingers crossed, as a result is due any day now. The wider British Airways digital ad review is still in the early stages, though. ...
. These include creative digital content solutions for brand building, but also in reputation management ...
S Money head of marketing, said: "With the increasing popularity of digital and social media channels ...
