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Telefónica Digital venture names David Nicholas as director of global comms

31 Oct 2011 | by Alec Mattinson

Telefónica Digital, the new global business unit created by Telefónica to lead the company...David Nicholas will head Telef nica Digital s comms function from the unit s new headquarters ... slow to take advantage of the opportunities presented by the new digital world. This new business unit ... as entertainment, financial services and advertising. Telef nica Digital was formed by Telef nica in September ...

Three 'drops' by Wieden & Kennedy

31 Oct 2011

by press, print, digital, radio and out-of-home activity in the run-up to Christmas. It was directed ...

T-Mobile appoints Nelson Bostock for consumer and business brief

31 Oct 2011 | by Matt Cartmell

The appointment, made by T-Mobile parent company Everything Everywhere, follows a competitive pitch and is worth a six-figure sum. Everything Everywhere head of PR Mat Sears said: The new team, drawn from both Nelson Bostock and consumer division Fever, will also provide digital consultancy and work on a brief ...

Coke extends PlayStation partnership with on-pack promotion

31 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The on-pack and in-store promotion will give consumers the chance to win a PlayStation 3 and PlayStation Move motion controller by entering a unique pack code into www.cokezone.co.uk or by text. The promotion launches on 14 November and runs for four weeks, supported by outdoor and digital activity, while ...

Hanover appoints Chris Woods as head of digital as part of change to specialist teams

31 Oct 2011 | by Matt Cartmell

Hanover has appointed a head of digital as part of an internal restructure....said: The senior team have been absolutely clear about their commitment to ensuring digital is at the heart of all they do, and I look forward to ensuring Hanover s reputation is as stellar in digital ... digital vision across the business. ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

28 Oct 2011 | by Arif Durrani

, except in their digital form. Magazines ok, again digital gives them an opportunity, iPad, tablet ...

Digital Cinema Media to roll out Primesight interactive outdoor ads

28 Oct 2011 | by Sophie Maden

Digital Cinema Media (DCM) is set to roll out interactive posters in its cinema foyers after...cinema foyers as part of a multi-million pound digital push. Poster units will be piloted in the Odeon ... the entire cinema experience bigger than just the movie. "Primesight's digital posters are a fantastic ... with the digital era." Naren Patel, chief executive of Primesight, said: "The combination of a young techno ...

Jonathan Allan unveils proposed restructure of C4 sales

28 Oct 2011 | by Maisie McCabe

but retained the departments of strategic sales, future, digital and new media ad sales and sponsorship ... -funded programming, product placement, creative solutions and digital and they will report to a new role of agency ... of digital and partnership innovation and a head of airtime and portfolio management. Allan said he ...

Harvest Digital appoints AppNexus to build trading desk

28 Oct 2011 | by Sarah Shearman

Harvest Digital is building a new trading desk, as it looks to bolster its data operations and ramp...The digital agency has appointed AppNexus, the online real-time ad company, to provide ... the first time that Harvest Digital has appointed a dedicated online ad operator of this ilk. Emma Wilson, managing director at Harvest Digital, said: "At the heart of our trading strategy is an advanced propensity ...

Engine appoints Ed Turner as partner

28 Oct 2011 | by Sara Kimberley

with at the now defunct digital agency i-level. Turner joins from Gum, the media arm of digital agency Grand ... including Waitrose, P G, Pernod Ricard and Freeview. Prior to Gum, Turner spent seven years at digital ...

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