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'Industry reputation not realistic' says ABPI chief executive Stephen Whitehead

06 Oct 2011 | by Nikki Wicks

-in-chief of Cochrane Review, David Tovey, as well as The Daily Telegraph s digital media editor, Emma Barnett ...

Public sector internal comms staff face 'real challenge' due to cut budgets

06 Oct 2011 | by Matt Cartmell

to the growth of digital and the effects of the recession on the public sector as causes. Wright agreed ...

BBC to slash 2,000 jobs to make £670m savings

06 Oct 2011 | by John Reynolds

The jobs cuts will impact across the organisation, which will also cut spending across existing TV and radio services. But the BBC has opted not to axe any of its digital channels to save money, except ... Two daytime programming will consist of repeats. Digital operations previously hit with spending ...

Karmarama wins Betfair digital task

06 Oct 2011 | by Anne Cassidy

Betfair, the online bookmaker, has appointed Karmarama as its digital agency after a pitch....The account spans social media, mobile, product development and online creative. Ben Carter, the head of online acquisition at Betfair, said: "We're impressed with Karmarama's digital capabilities ... recent digital work was an online pastiche of a Ferrero Rocher ad, starring sporting heroes and created ...

Golley Slater picks 'The Den' moniker

06 Oct 2011 | by Anne Cassidy

Golley Slater, the independent full-service agency, has rebranded its London digital arm as The Den.... It opened a London office in 2003 and offers advertising, marketing, digital and PR services. John Kinder ...

SapientNitro hires Plyhm for Unilever

06 Oct 2011 | by Sara Kimberley

Plyhm, previously known as Gustavsson, was a founder and the creative director of the now-defunct Stockholm digital shop Farfar. At SapientNitro, he will lead the creative work on the agency's Unilever ... a level of digital, marketing and brand experience that's a rare find in today's line-up of creative ...

Gatorade picks Iris for integrated work

06 Oct 2011 | by Matt Williams

The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...

MEC lands £10m Bupa media task

06 Oct 2011 | by Katherine Levy

, while Carat Manchester looked after its digital business. The review, which was handled ... the appointment last year of OgilvyOne to handle its digital and direct marketing activity. WCRS handles the brand ...

MEC wins Electoral Commission media business

06 Oct 2011 | by Sophie Maden

. The media planning account is part of a 6m review, which includes the Electoral Commission's digital ...

Heathrow invests in content to raise profile ahead of 2012 rush

06 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The revamped quarterly magazine will incorporate a website through which consumers can access information about the BAA-owned airport, including content from its apps, YouTube channel and Facebook page. Nick Adderley, BAA's marketing and insight director, said the switch to digital content was intended ...

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