to remove filtersSaint wins internet exhibition brief
05 Oct 2011 | by Sarah Shearman
. The agency has worked with the V A Museum on a similar digital communications brief in the past, for its ...
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Should marketers be held personally liable for ambush marketing? The Marketing Society Forum
05 Oct 2011
to cash in on it prosecuted. Yes, it's a challenge in this real-time, digital world to define what has ...
Aegis acquires direct agencies to boost Scandinavian offering
05 Oct 2011 | by Daniel Farey-Jones
group Ipsos in the summer, to focus on its digital and media operations. A spokesperson explained ...
First Direct ads parody high-street banking rivals
05 Oct 2011 | by Sarah Shearman
The HSBC-owned online and telephone bank has rolled out an outdoor and digital campaign, which parodies other banks' marketing in an attempt to highlight the benefits customers might derive from ... and digital campaign that included both positive and negative consumer opinions of the brand. While other ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a...six months of 2011 to 2.26bn, a 27% share of the ad market. This puts digital spend on track ... digital media mix in m for H1 2011 While display accounted for 23% of total online ad expenditure ... for 17%. The digital media mix: % share of revenues for the H1 2011 The IAB quoted UKOM ...
Andrew Walmsley on Digital: The Facebook future of media
05 Oct 2011 | by Andrew Walmsley
might just be worth paying attention to. - Andrew Walmsley is a digital pluralist 30 ...
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