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AOL buys Goviral for £61m

will help distribute branded video content and premium digital content across the AOL network of content ...

Paddy Power sponsors Gray and Keys game

Paddy Power has already seized on the Gray/Keys furore, with outdoor ads running with odds on who will replace the pair . Now 'Sport Pigs' invites viewers to slap digital versions of Gray and Keys with a "pig beater". In the game, Gray and Keys make lewd remarks, and the player must "use the pig beater ...

The Red Brick Road merges with Ruby

The Red Brick Road is merging with its sister digital and direct agency Ruby, to form a new, as yet...s planning partner Ben Mitchell, who will become digital and direct planning partner. A name ... , Glenfiddich and Brewin Dolphin. It will offer expertise in brand, digital, direct, social, mobile and data ...

Nat Geo Wild launches Dog Whisperer campaign

's magazines, online and outdoor. The digital campaign includes homepage takeovers and rich media formats ...

Hearst pays €651m for Lagardère magazine business

for Elle that will apply to magazines and "all digital and audiovisual supports", but will not include ...

Starbucks, Mazda and Argos sign up for Facebook Deals

in both its own digital space and developing tools for third parties . ...

Generation 62.0: Digital planning for an aging population

, encouraging us to add a further layer to our communications as heavy usage of digital editions of papers ... possibilities of what could be achieved with an effective digital campaign targeting this segment. In an age ...

TV ad spend to rise 7% in first quarter of 2011

in 2011 on the back of a double-digit recovery last year.

Radio Times takes over Freeview EPG content

Worldwide digital publisher, said: "Radio Times on the Inview TV platform is a great extension of our brand ...

Absolute Radio mulls AM switch-off

the renewal of its AM licence, in accordance with the Digital Economy Act, but is believed to be considering...As part of the Digital Economy Bill, the previous government introduced legislation allowing ... committing to digital radio. Last week (20 January) Ofcom announced it was prepared to cut the cost ... phone, tablet and computer apps and through digital TV. ...

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