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Tesco rolls out free Wi-Fi nationwide in biggest stores

02 Dec 2011 | by Matthew Chapman

. Tesco has tried a number of innovations in the digital space as it attempts to gain competitive ... physical and digital film formats today (2 December). Any Tesco Clubcard customer who buys a physical ...

Tesco to bundle physical and digital film formats

01 Dec 2011 | by Matthew Chapman

"will help start a digital revolution, combining the physical with the digital for the first time ...

Waitrose rolls out Christmas cooking 'how-to' videos

29 Nov 2011 | by Matthew Chapman

on Wednesday (30 November) on Facebook. It is also launching a Christmas day planner app. Waitrose digital ... on the way we inspire customers for the big day'. Digital activity has been created by social-media agency ...

WDMP lands Tesco Bank CRM account

03 Nov 2011 | by Sara Kimberley

and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank ... -the-line duties, and EHS 4D, which looks after direct marketing and Tesco Clubcard, as well as Harvest Digital ... is currently conducting a separate review of its digital advertising account. ...

An audience with Sir Terry Leahy: 'This is the best of times' for marketers

20 Oct 2011 | by Rachel Barnes

significantly increase expenditure into digital. For 'Live well for less' we have joined above-the-line media with online more than ever before. Every campaign we run is now integrated. Will digital become more ...

Waitrose hands Manning Gottlieb OMD social media business

30 Sep 2011 | by Sophie Maden

campaigns." Julie Randall, manager of digital communications at Waitrose, said: "Social media is really ...

Asda hires LBi to revamp websites

29 Sep 2011 | by Sara Kimberley

Asda has appointed LBi to overhaul its online presence and handle its digital advertising strategy....The agency won the digital account after a pitch process that began in July. LBi, which is understood to be the supermarket's first dedicated digital agency, will work across the Asda.com, Asda Direct and Asda Financial Services brands as the company looks to increase its online sales. Asda sells ...

Tesco mixes augmented reality into Price Drop push

27 Sep 2011 | by Matthew Chapman

, plus out-of home advertising, digital activity, a national press takeover and week-long radio activity ...

M&S targets fashion bloggers with Limited Collection push

09 Sep 2011 | by Matthew Chapman

The campaign, created by digital agency Profero, is challenging a number of influential bloggers to make their own Limited Collection, as the retailer attempts to carve out a more distinctive personality ... on premium digital fashion sites including Glamour, Look and Cosmo. ...

M&S hires brand chiefs to lead revival strategy

06 Sep 2011 | by Gemma Charles

Franks, Usama Al-Qassab, who leads Procter Gamble s ecommerce marketing and digital innovation team ...

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