and what, why and how a rising generation of digital natives are building and maintaining relationships ...
20 Dec 2011
| by Jane Simmonds
their journey into the digital age poses dangers to their brands as well as new opportunities.
These luxury brands need to strike a fine balance between growing their band of digital followers ...
Adriana Cernanova projected onto the building.
The campaign also features digital and PR activity ...
with their expertise and already we have seen improvements in our digital marketing capabilities.
"We look forward ...
digitally which now accounts for over 30% of our billings."
The awarding of the online account is a ...
29 Nov 2011
The magazine can be viewed on the web, tablets and smartphones, and was edited by the former Dazed Digital arts and culture editor, John-Paul Pryor. The film editor was Simon Jablonski and the music editor was Jeremy Allen.
Readers can interact with the editorial, save favourite sections and share through ...
of brand and communications at First Direct, where she oversees digital marketing, says that the company ...
decision to take lightly because, Cowen explains, such sites require a 'big investment' and a digital ...
and Twitter,' he says.
Ivory towers
Not everyone is convinced. Jamie Jouning, digital director, Conde ...
24 Nov 2011
| by Anne Cassidy
The move follows the appointment of BBDO New York to Foot Locker's advertising business in the US as a result of a separate pitch.
The previous lead agency on both the European and US business was SapientNitro. It will continue to handle digital projects for Foot Locker.
AMV will create the pan ...
and digital media at luxury fashion brand Coach, says consumers are becoming more confident about buying ...
partner and innovation director at digital agency Work Club, argues that it is in the best interests ...
11 Nov 2011
| by Adam Woods
agency Human Digital, is more direct about traditional executives' antipathy toward ecommerce.
'I ...
that the average marketing director is no digital native and, in the medium term, the sharp rise of ecommerce ...
that they had been digitally manipulated.
Follow Loulla-Mae Eleftheriou-Smith on Twitter : @LoullaMae_ES ...