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Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

and what, why and how a rising generation of digital natives are building and maintaining relationships ...

Hornby brings out first TV ad in three years

12 Dec 2011 | by Sara Kimberley

. From Thursday (15 December), the ad will also be shown at digital cinemas and independent film houses ...

Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

the mass use of mobile at some stadiums, clubs are eager to bring digital marketing to the terraces ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

digital start-ups to partner. 'Being part of those discussions allowed me to have exposure to what's new ... of the power of digital is clear from the success of the Evian 'Babies' campaign that he led while at Danone ...

Is social commerce gaining traction?

02 Dec 2011 | by Adam Woods

If digital trends are quantified by the comment they generate, the explosion in popularity of Facebook stores would already seem to be a pretty hot one. However, while there is no doubt that social networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ...

Downing Street's head of digital signs up to Revolution Forum

25 Nov 2011 | by Staff

Nick Jones, head of digital at Downing Street, has been confirmed as a keynote speaker for the next...Jones will talk about how the government is leading the move to digital and heads an influential line-up of digital experts at this year's Revolution Forum, in association with Marketing, which ... suppliers, gain insight into the latest digital marketing trends and network with peers. Chris Maples, UK ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

of brand and communications at First Direct, where she oversees digital marketing, says that the company ... decision to take lightly because, Cowen explains, such sites require a 'big investment' and a digital ... and Twitter,' he says. Ivory towers Not everyone is convinced. Jamie Jouning, digital director, Conde ...

Rosetta Stone reveals new positioning in Christmas marketing push

24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by MBA, debuts this week and is running across digital and outdoor channels. The campaign marks a shift in strategy from previous campaigns, which have focused on the speed of learning that Rosetta Stone offers customers. Outdoor ads are running currently, while digital ads will launch ...

Launching a brand's first ever TV campaign? Here's a five-point plan

24 Nov 2011 | by Andy Fry

A weak economy, the proliferation of digital channels and the rise of ad-skipping might not sound ... ' seemed to have given way to brands usurping one another with innovative digital creative, what's behind ... managing director Tess Alps . 'The ability to build a campaign for less than 50,000 if you use digital ...

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

camera half the size of my digital SLR. It was also reduced by 200 on Amazon - and that's the story ...

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