19 Dec 2011
Seven, the award-winning digital content agency, has announced the development of a dynamic new mobile corporate communications app for iPad and android that customises information according to user behaviour. The app... Read more
More in branded content from the APA ...
19 Dec 2011
Following their production of Marks and Spencer's 202-page Christmas Gift Guide, Axon Publishing has created an interactive, digital version which is now live online.
The Marks and Spencer Christmas Inspiration Guide is... Read more
More in branded content from the APA ...
16 Dec 2011
| by Claire Murphy, consultant editor, PRWeek
branded digital activity.
Unity's campaign for Pizza Express also succeeded in attracting engagement ...
16 Dec 2011
.
HINDSIGHT
Jono Marcus, Head of digital innovation, Citizen Brando
Nine months on, our massive ...
16 Dec 2011
, Head of digital, Paratus Communications
Music for RAIN was one of several campaigns we activated ...
.
- Music for RAIN is regarded by Coca-Cola Europe as one of its most successful ever digitally led ...
16 Dec 2011
Campaign: The ActionAid Happy Bubble Client: ActionAid PR team: Golden Goose PR Timescale: January 2011 Budget: 25,000
Golden Goose PR was asked to create a stunt to support the launch of ActionAid's wider 'What a Feeling!' advertising campaign and to support digital and social ...
12 Dec 2011
| by Harris Diamond
to say our continued market leadership, digital innovation and growth, and global recognition of our ...
digital offering in the last 12 months? Weber Shandwick has built one of the premier social agencies, within one of the world's leading PR firms. This year, the Digital Communications practice experienced ...
12 Dec 2011
| by Donna Imperato
d have to say that our three biggest highlights were exceeding our budget with double digit growth, advances on the digital front and being ranked as one of Advertising Age s Best Places to Work ...
and Corporate Affairs were particularly strong in 2011.
* As far as our current focus on digital, one could ...
07 Dec 2011
| by Stuart Derrick
In light of changing consumer media diets and the rise of digital marketing, integration is more..., with media fragmentation, the rise of digital and social marketing and changing consumer media diets ...
.
For Kerrigan , agencies have to redefine what creative means: "You put a planner in with a creative, a digital ...
, the agency-client conversation turns from creativity to procurement. "The recession is driving digital faster ...
07 Dec 2011
| by Marc Heal, Duke & Earl
of users and the terms on which our clients engage with them.
Forward-thinking digital gurus often refer ...
fundamental flaw in thinking has evolved through the promotion of "digital" marketing as a discipline in its ...
newer breed of "digital" agency. These agencies are usually expert at building sites and understand ...