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Five routes to social media success

28 Dec 2011 | by Andrew McCormick

often pioneered new digital formats, and Volkswagen used the LinkedIn API not just to engage with a ... Chicken' and other digital hits moved up a gear with "Whopper sacrifice". The idea was crude ... Social network: Twitter When Iain Tait, one of the founders of award-winning digital agency Poke ...

BBC wins Christmas ratings with EastEnders, but ITV has reason for cheer

27 Dec 2011 | by Arif Durrani

of the soap's one hour special was watched by 10.2 million people, the only TV moment to attract double-digit ...

Churchill Insurance unveils Martin Clunes ads in £50m push

27 Dec 2011 | by Alex Brownsell

Walker. She added that the RBS-owned brand will be looking to expand its level of digital ...

Social Media: The value of a Like

27 Dec 2011 | by Adam Woods

' they are getting." If the US represents the future of most forms of digital marketing, it seems the UK ... 've shown that people who 'like' us are four times more likely to buy our products," says digital marketing ...

Special Report: Social media - battle of the brands

26 Dec 2011 | by Kim Benjamin

and innovation. Kathryn Drought, head of digital and social media at Sky, says social has proved ...

Daily Mail and The Guardian achieve record web highs

23 Dec 2011 | by Arif Durrani

s "digital-first" strategy, launched earlier this summer, while celebrating the "fantastic" growth. Henry added: "This success has been fuelled by both our agenda-setting journalism, and our digital expansion ... Mirror Group Digital: 758,729 daily / 16,304,642 monthly The Independent: 686,062 daily / 13 ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

possible in a traditional magazine format. He cites video as a case in point: "In a digital format you can ... migration of consumers from traditional to digital media has put content creation at the heart ... . The principle of digital content creation is to match content to the customer profile. Put simply ...

MediaCo signs up Sky and BT as launch advertisers for Manchester Digital Bridge

22 Dec 2011 | by John Reynolds

on the Manchester Digital Bridge, the new giant digital screen erected over the Mancunian Way....Digital Bridge screen. MediaCo is now offering brands tailored advertising packages to suit brands ... of culling less desirable sites and will soon be rolling out digital formats, following a recent 2m ... it is natural that Manchester should be enhanced with the very best digital display technology." Follow ...

The Sunday Times prepares iPad and Android editions for Christmas Day

22 Dec 2011 | by Arif Durrani

history, thanks to its new digital versions.

MPG Media Contacts signs sponsorship deal for Channel 4's New Girl

22 Dec 2011 | by Mark Banham

The deal was brokered by MPG Media Contacts and covers on-screen sponsorship across Channel 4 and digital channel E4, as well as 4oD on Channel4.com and Virgin Media and is aimed at the perfume brand's target audience of 15- to 25-year-old women. Claire Toland, account director of MPG Media Contacts ...

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