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Welcome to the digital age. Access to the wealth of information from social networks, peer reviews ... in the world, in seconds. Digital news has undercut traditional newspapers, Expedia obsoletes travel agents ... seeing the start of a high street upheaval based on that digital revolution. With eBay s pop-up store ...
in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst...In the competitive digital advertising landscape, advertisers need to invest their precious dollars in a smart way ...
their journey into the digital age poses dangers to their brands as well as new opportunities. These luxury brands need to strike a fine balance between growing their band of digital followers ...
Seven, the award-winning digital content agency, has announced the development of a dynamic new mobile corporate communications app for iPad and android that customises information according to user behaviour. The app... Read more More in branded content from the APA ...
Following their production of Marks and Spencer's 202-page Christmas Gift Guide, Axon Publishing has created an interactive, digital version which is now live online. The Marks and Spencer Christmas Inspiration Guide is... Read more More in branded content from the APA ...
Winners in the year ahead will be those companies that most seamlessly integrate their digital ... are inextricably linked to the core digital trends. Over 30 million people in the UK own a smartphone, enabling ... advantage of the digital revolution. Fastest riser in brand search queries of all auto advertisers ...
, of Spending Advertising Money in the Digital Age , published by Kogan Page ...
team and commercial strategy, and for monetising its digital footprint. (Media Week ... of thousands of images. (Media Week) Errol Baran, the head of future and digital media at Channel 4 ...
in physical purchases are not always mirrored by increases in digital purchases, it s clear ... . Ultimately though, the swing is certainly towards digital music, and the gap is narrowing. It s still surely just a matter of time before digital takes over from physical as the most popular consumption ...
the proliferation of digital tools (PC, mobile, tablet, in-store kiosk) is difficult as they reproduce differently ...
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