19 Dec 2011
| by Staff
Number 10 digital guru Nick Jones has signed up as chair of the judging panel for next year...Jones heads up digital channels and content for the Prime Minister s Office and Cabinet Office ...
delivers digital marketing projects for public sector clients, such as the RAF, as well as contributing to government guidance and standards on social media and digital engagement.
Jones joins a growing panel ...
VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff...Smith was previously technology consultant director at MEC. Prior to that he worked at GroupM as a digital operations specialist.
He will work with the head of product for AOD (Audience on Demand), Paul Silver who has been responsible for "implementing and refining the AOD product roadmap for the UK ...
Adobe has agreed to acquire Efficient Frontier, the digital ad-buying and optimisation company...will learn, using site traffic and conversion data from the Adobe Digital Marketing Suite.
The deal comes ...
: "Adobe s vision of digital marketing is perfectly aligned with the Efficient Frontier approach use data and intelligence to manage risk and drive ROI across a growing number of digital channels."
Follow Daniel ...
14 Nov 2011
| by Joe Lepper
evidence of the growth of digital advertising spend....of digital media roles needed to meet demand.
Charlie McGee, Carat Digital managing director, admits: "It ...
of recruitment agency Dotgap.com, says the proliferation of digital media, in particular through social media ...
: "There is an ever growing level of sophistication and fragmentation evident within the digital media ...
10 Nov 2011
| by Katherine Levy
to be first. It's better to be good. It's best to be both.'" Ahmed doesn't view AKQA as a digital agency ...
of digital agencies that only got recognition because they knew how to use Flash; they were like Flash value ...
Adobe, which owns digital content software Flash and web traffic measurement company Omniture ...
and media companies to create high-quality video ads which can be used across multiple digital platforms.
Auditude will be integrated into the Adobe Digital Marketing Suite, which helps its customers measure ...
Harvest Digital is building a new trading desk, as it looks to bolster its data operations and ramp...The digital agency has appointed AppNexus, the online real-time ad company, to provide ...
the first time that Harvest Digital has appointed a dedicated online ad operator of this ilk.
Emma Wilson, managing director at Harvest Digital, said: "At the heart of our trading strategy is an advanced propensity ...
27 Oct 2011
| by Steve Henry
with digital projects and even signing off huge budgets with no real knowledge of how things work".
As she ...
aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...
Weborama will provide local media, data and technology across Europe for VivaKi Nerve Center's Audience On Demand (AOD) trading desk, which focuses on the digital display media exchange space.
The company currently has partnerships with Vivaki agencies in France and Spain and the extended strategic ...