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Churchill Insurance unveils Martin Clunes ads in £50m push

Walker. She added that the RBS-owned brand will be looking to expand its level of digital ...

My Media World: Pierre Naggar

I have worked in the media since ... 1994 and moved to digital in 1998 when I joined Realmedia ... many of the questions I have had in the last few years about the effectiveness of digital advertising ... world I would ... Accelerate some of the changes that need to take place in our industry to make digital ...

Review of the Year: Top 10 marketing moments of 2011

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...

Production Company of the Year: Blink

. Stink Not only did Stink produce some great TV work in 2011, its digital arm, Stink Digital, can ... . Stink Digital, led by its managing director and founder, Mark Pytlik, has become a serious player ... cent of its work originating from US agencies. It has also expanded into digital with the launch ...

Advertiser of the Year: Stella Artois

-second campaign. No: for VCCP, the incumbent on the brand s above-the-line and digital advertising ...

118 118 launches fleet of free cabs for London revellers

advertising, outdoor, digital outdoor and escalator panels, and will highlight the number of people ...

Diageo in £2m Christmas push

Diageo has unveiled a £2m festive ad and digital campaign to drive sales of Guinness for both...A campaign running across TV, pub TV and digital channels focuses on the liquid surging into a glass over a soundtrack of the Christmas classic "I m dreaming of a white Christmas", before ending ... : "Celebrate this Christmas with a Guinness". Targeting the ever-growing digital market, an interactive ...

Hornby brings out first TV ad in three years

. From Thursday (15 December), the ad will also be shown at digital cinemas and independent film houses ...

Heineken rolls out responsible drinking digital campaign

Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas...in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...

Reed asks public to pick new TV ad

digital push. It will include pre-roll video, social targeting and promotion across film and entertainment ... projects, working alongside film director Paul Weiland. Golley Slater will handle the campaign's digital ...

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