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MPG Media Contacts signs sponsorship deal for Channel 4's New Girl

22 Dec 2011 | by Mark Banham

The deal was brokered by MPG Media Contacts and covers on-screen sponsorship across Channel 4 and digital channel E4, as well as 4oD on Channel4.com and Virgin Media and is aimed at the perfume brand's target audience of 15- to 25-year-old women. Claire Toland, account director of MPG Media Contacts ...

Christmas Bitch's Diary 21 December

22 Dec 2011 | by Media Bitch

shandies, the agency's digital planner Dave "Jacko" Counsell decided to go one step further and get his ...

Euro RSCG bolsters digital capabilities

21 Dec 2011 | by Matthew Chapman

in bolstering the agency's technical and digital integrated offer. Whiteacre is acting as senior digital ...

My Media Week: Mark Girling

20 Dec 2011 | by Hayley Pinkerfield

. We kick off with the Rocket Raffle, organised by the digital team who have amassed a staggering array ...

Ogilvy & Mather acquires stake in Chinese ad agency

20 Dec 2011 | by Sara Kimberley

. Last week WPP's global digital marketing agency VML acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum. Follow Sara Kimberley on Twitter ...

Hegarty and Droga named D&AD 2012 jury foremen

16 Dec 2011 | by Sara Kimberley

. Institute of direct and digital marketing president Terry Hunt will oversee the direct category ...

BBC pitches £5m media account for Licence Fee

16 Dec 2011 | by Mark Banham

Peter Kirk, head of sales and marketing for BBC TV Licensing, said: "The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media. "More than half of the media bought by BBC Marketing Audiences last year was digital, giving us ...

Trading places: this week's people moves

16 Dec 2011 | by Sara Kimberley

team and commercial strategy, and for monetising its digital footprint. (Media Week ... of thousands of images. (Media Week) Errol Baran, the head of future and digital media at Channel 4 ...

Vizeum tops off year with £15m William Hill media account win

15 Dec 2011 | by Mark Banham

. The agency, which was the incumbent on the main buying business, also added the digital planning and buying ...

WPP invests in Singaporean digital marketing agency Qais

15 Dec 2011 | by Sara Kimberley

WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting...with also join US-based digital agency, whose clients include Colgate-Palmolive, Dell, English Premier ... . It offers digital and marketing strategy, user experience, technology development, research and analytics ... capabilities in digital media. Last month WPP invested further in Chinese in-game advertising company ...

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