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Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

. Yes, digital has made it easier for other agencies to do engagement (and make a spectacle of it ...

It's not just Waitrose getting clever with data

27 Oct 2011 | by Daniel Farey-Jones

) for digital marketing. What s interesting is how much information the brand might gather, should it deem ...

Man City's digital growth faster than other big clubs, claims exec

20 Oct 2011 | by Daniel Farey-Jones

Manchester City's digital following is gaining on other clubs, while it is getting benefits from...Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

Publishers on slow road to data marketplace?

20 Oct 2011 | by Daniel Farey-Jones

Richard Foster from Future, but were far from doe-eyed. Foster, who as digital director at Future has ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

14 Oct 2011 | by Daniel Farey-Jones

Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance and pooling their audience data, saying he believed "quite a few trading desks" would welcome a more ... of its 300-400 employees in digital. Both men were speaking at a panel session on 'Dealing in Data ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital ... through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai ...

Channel 4 in 'multimillion' pound data and CRM investment

24 Aug 2011 | by Daniel Farey-Jones

to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... shifts to digital platforms where feedback on habits can easily be gathered. In May, Abraham said: "We ...

Tangent One and Snowball in agency merger

18 Aug 2011 | by Daniel Farey-Jones

Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent...techniques from direct mail were not being used as effectively as they should be in digital, said clients ... and digital agency Chemistry. Bentley added: "Data isn't on or offline anymore it's everywhere, and it ...

Direct marketers launch Green Preference Service

16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

into digital mail. The company claims that this would reduce CO2 emissions by more than 6,000 tonnes a year ...

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