to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ...
of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...
warning to marketers on the danger of believing that each and every popular digital channel is here ...
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting...with also join US-based digital agency, whose clients include Colgate-Palmolive, Dell, English Premier ...
. It offers digital and marketing strategy, user experience, technology development, research and analytics ...
capabilities in digital media.
Last month WPP invested further in Chinese in-game advertising company ...
15 Dec 2011
Agency of the Year: Bartle Bogle Hegarty Digital Agency of the Year: AKQA Direct Agency of the Year: OgilvyOne Media Agency of the Year: PHD Advertising Network of the Year: BBDO Worldwide Media Network of the Year: Maxus Production Company of the Year: Blink Advertiser of the Year ...
15 Dec 2011
appointed OgilvyOne to handle a range of new digital projects, and extended its DM contract with the agency ...
high-profile pitch against agencies such including VCCP and M C Saatchi.
April Wins a digital ...
08 Dec 2011
| by Sara Kimberley
for the overhaul.
EHS had worked with Whitbread for its Premier Inn brand. It created digital activity ...
managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 .
The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...The digital agency won the business after a four-way pitch against undisclosed agencies, which ...
's customer relationship marketing strategy, working across all digital platforms, from point of sale ...
-the-world yachtsman.
LBi has undertaken digital work for the brand in the past, and, earlier this year, launched a ...
.
Yes, digital has made it easier for other agencies to do engagement (and make a spectacle of it ...
25 Nov 2011
| by Jeremy Lee
in the industry to continue to deliver ground-breaking digital activity. We are looking forward to working ...
communications, whatever format they take.
Capital One has gone from UK direct mailer-in-chief to digital ...
to remove filters