Freeview, the digital TV service, is launching a £6m marketing campaign to promote the benefits
29 Oct 2010
| by Ben Bold
Britvic is launching a digital campaign to promote its J2O White Blend brand in pubs and bars....
The digital push is being backed by on-trade marketing activity. To drive distribution, Britvic will offer ...
The agency won the brief following a competitive pitch, which began earlier this year. Mother, Fallon and Saatchi Saatchi were also invited to pitch for the account.
TBWA\London will be responsible for above-the-line work for the charity's helpline that will span radio, TV and digital activity ...
29 Oct 2010
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors.
The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...
, across the full range of disciplines, including our digital capabilities.
"Though macro uncertainty ...
29 Oct 2010
| by Ben Bold
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...staff.
Mark Read, WPP Digital's chief executive, said: "As Facebook has surpassed the half ...
.He previously worked at McCann Erickson as a freelance digital strategist leading the Microsoft Internet ...
has got a diverse background in digital strategy, with particular strengths in social media, content and mobile, three areas we believe are going to be drivers of growth in the digital sector in the next few ...
The account was won following a competitive pitch and will see the agency raising Hotfrog's profile in the UK, US and Australia via an integrated traditional and digital comms programme.
Hotfrog currently has more than 61 million listings worldwide and operates in 36 global markets.
Weber Shandwick ...
12.8% rise in third-quarter revenues.
Separately, WPP Digital, the digital investment arm of WPP ...
%, classified revenue is back in growth and there have been further increases in digital and B2C revenue ...