31 Dec 2010
| by Staff
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm.
Blue State specialises in non-profit, cause-related communications, including ...
.
Mark Read, director of strategy and chief executive of WPP Digital, said: "Blue State Digital ...
Scope, the disability charity, is reviewing its digital and direct advertising business, currently...Year.
The appointed agency will be responsible for the charity s digital and direct marketing ...
of disabled people.
Scope also works with Enable Interactive for parts of its digital work. The agency was appointed to its digital activity in April last year.
Following the appointment of Enable , the charity ...
advertising, planning, creative services, digital activation and experiential marketing all with deep research ...
, and particularly the digital healthcare sectors, in 2010, with the recent acquisitions of In-Sync in North America, Resolute and Elevator in the UK and Digital District in Germany.
Pharmaceutical advertising accounts ...
20 Dec 2010
| by Ed Owen
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk...Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising.
Yolk earned $1.3m in revenue ...
and digital media.
In the past two months WPP has bought two agencies in the US , including Marketing ...
17 Dec 2010
| by Staff
has promoted Jaimes Leggett , its director of digital acceleration, to the position of managing ...
Jones , who leaves this month to join the digital agency Lbi. McElhatton is currently editor ...
Ogilvy & Mather has promoted Jaimes Leggett, it's director of digital acceleration, to the position..., having previously been the managing director of digital agency Grand Union.
H e has also spent time ...
.
Leggett s promotion follows news earlier this month that O M has hired Paul Donohue as its new digital ...
s really speeded up our processes and he s helped boost our digital credentials." ...
the end of the road for Equinox and digital division Zed Media, which has become "less relevant" as clients integrate digital - although the Newcast, Ninah and Meridian brands will continue to specialise ...
and execution in the digital space becomes much more clearly joined up." In short, the restructure into two ...
that they have a strong focus on client service and team work." Jo Lyall, Mindshare partner, digital, said ...
acquisition, after it bought Deep Focus , a New York-based full service digital agency with annual revenue ...