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Orlov storms Christmas bestseller lists

09 Dec 2010 | by Ed Owen

the media buying and LBi handles the digital account . ...

Nationwide lines up agencies for ad review

06 Dec 2010 | by Sara Kimberley

and is being handled through intermediary Agency Insight. Nationwide is also approaching digital agencies about ...

City agencies battered by slump, Kingston Smith W1 report finds

02 Dec 2010 | by Alec Mattinson

Financial PR firms suffered double-digit drops in revenue and savage cuts in 2009....The full impact of the recession on financial PR is emerging after a report on agency performance in 2009 from Kingston Smith W1 revealed double-digit revenue drops at most City firms. Kingston Smith W ... , particularly in digital and social media.' The sector outperformed the top 50 UK independent marketing ...

Banking giant BNP Paribas looks to boost brand overseas

19 Nov 2010 | by Alex Brownsell

The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. The campaign will be based around the bank s slogan Keep reaching ...

CMW lands global brief for Aviva's investment division

18 Nov 2010 | by Matt Williams

is expected to predominantly incorporate press, outdoor, digital and direct marketing executions. CMW ...

American Express gives iPhone users a brain workout

11 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

, American Express, said: "Digital and social media has become an important channel for us to create ... of digital games in the UK it's a logical step forward in our interactions with existing card members ...

Publicis Modem creates consolidated RBS recruitment site

10 Nov 2010 | by Mark Banham

The single site, www.jobs.rbs.com , is designed and produced by digital agency Publicis Modem. It will consolidate 40 sites and use algorithm technology similar to that on dating and retail sites to match ... on our new careers portal is best in class digital technology and supports candidates in finding ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

stake. Innocent marketing director Thomas Delabriere believes that the brand's move back into double-digit ...

Lemsip sponsors LoveFilm to launch 'feel-good' film service

01 Nov 2010 | by Ed Owen

, senior account manager at LoveFilm, called the campaign "a great opportunity to expand our digital ...

American Express signs deals with Guardian, LoveFilm and Spotify

25 Oct 2010 | by Ben Bold

for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food....Using technology from InSkin Media, the platform eschews the conventional digital advertising ... experience. Neo@Ogilvy, American Express s digital media agency, worked closely with Spotify, The Guardian ... . Tara Looney, American Express's director of brand, said: "Optimising the way we use digital media means ...

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