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WPP lands 'Obama agency' Blue State Digital

31 Dec 2010 | by Staff

Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... . Mark Read, director of strategy and chief executive of WPP Digital, said: "Blue State Digital ...

Children's hospice calls on Apprentice star Nick Hewer for digital campaign

29 Dec 2010 | by Katherine Levy

Children's hospice Richard House has launched a digital campaign that features 'The Apprentice

Cricket fans buy Wisden magazine from BSkyB

23 Dec 2010 | by Katherine Levy

is to sell bucket loads more and to build an even better digital platform. "Cricket is a number one sport ...

FT names Apple's Steve Jobs as 'Person of the Year 2010'

23 Dec 2010 | by Arif Durrani

A panel of senior FT editors declared Jobs their person of the year after recognising that more than two-thirds of Apple's sales come from products that didn't exist eight years ago. The chief executive is credited with having breathed life into new markets and sectors, including digital media ...

Loaded gets redesign and 'pint sized' edition

23 Dec 2010 | by Katherine Levy

, resources, passion and commitment to take the brand forward on paper and digitally while embracing its ...

Daily Telegraph accused of 'horrendous journalism' after Vince Cable sting

22 Dec 2010 | by Arif Durrani

His indiscreet comments about a "declared war on Mr Murdoch," made to journalists posing as local constituents, have resulted in Cable being stripped of his powers to rule on competition and policy issues relating to media, broadcasting, digital and telecoms sector. The sting has made headlines around ...

The Sun to publish first Christmas Day edition in 41 years

22 Dec 2010 | by Arif Durrani

and produce this dazzling digital edition of the paper direct to readers' sofas on Christmas Day. "I am ...

Scope reviews integrated account

22 Dec 2010 | by Sara Kimberley

Scope, the disability charity, is reviewing its digital and direct advertising business, currently...Year. The appointed agency will be responsible for the charity s digital and direct marketing ... of disabled people. Scope also works with Enable Interactive for parts of its digital work. The agency was appointed to its digital activity in April last year. Following the appointment of Enable , the charity ...

Hoseasons returns to TV with Denise Van Outen

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

. The ad will run across ITV1, Channel4 and Channel 5 and be supported by digital and print activity ...

Snow estimated to cost BA £40m

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

of people will feel upset with the airline, which needs to keep its customers up to date through digital ...

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