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Fringe meetings on marketing issues at the Labour Party Conference

. It was referenced in several sessions. During a T-Mobile and NSPCC event entitled 'Protecting children in a digital ... : what about our toddlers?: The Smith Institute, Nutricia Protecting children in a digital age: T ...

The Marketing Profile: Tom Hings of Royal Mail

BBDO, will comprise TV, press, direct and digital activity. The drive will direct prospective ... on digital marketing investment, one of Hings' biggest challenges may be convincing companies ...

BBC Worldwide signs Dobson

Gall, senior vice-president of BBC America and BBC Digital Media Sales. ...

24/7 Real Media has ABCe audit

The WPP-owned digital agency, which is waiting for the results of the audit in September, was sanctioned for failing to take part in an IASH July audit - a move that broke the committee's rule requiring members to be audited twice yearly. IASH said the suspension should be read as a message to the industry ...

Mobile body looks to create traffic measurement system

with GSMA to ensure the project is working to JICWEBS (the digital traffic measurement body) standards ... , global digital marketing, sport style, Adidas, said the brand's global spend on mobile advertising ...

Sky cuts cost of red-button ads

that 93% of Sky Digital households interact with their TV through the red button, she added. ...

Blinkx to offer Telegraph TV content

, general manager digital at TMG, said the company was pleased to be working with Blinkx, as it wanted ...

IGA strikes deal with Activision for PS3 ads

Setanta announced a deal with Konami digital to feature ads in the popular Pro Evo Soccer series. IGA ...

Top 100 direct mail advertisers: financial-services brands

, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ...

Opinion: Refining digital strategy - getting more 'bang for your buck'

growth demonstrated by digital, writes Ben Langdon....game with their investment in digital marketing. To be truly accountable while delivering value on investment, digital channels and, fundamentally, the way they are used, must be elevated from the low cost ... served as a positive -- by shocking many brands into the realisation that the continued misuse of digital ...

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