Rock Radio, which broadcasts on FM in Glasgow and Greater Manchester and on DAB digital radio in the North East of England and Edinburgh, will be represented by First Radio Sales from Monday (1 December). Local sales will continue to be managed by the stations' in-house teams. The deal will streamline ...
28 Nov 2008
| by Ben Bold
LONDON - Trade union Unite has appointed digital and data specialist Howse Jackson Marketing...The e-magazine will use Howse Jackson's digital software platform and will be distributed via ...
as interactive content such as videos, games and puzzles. Ian Jackson, Howse Jackson's head of digital, said ...
. "By creating a digital version, the trade union has shown that not only is it pioneering ...
The move marks a continued push by the paper to raise its digital offering. Content from the magazine, which includes a mix of shopping, fashion, travel, food and parties, will be available at www.esmagazine.co.uk from Monday (December 1). It will encompass highlights of the previous week's issue and a taster ...
28 Nov 2008
| by Staff
to be made by the New Year. Centaur Media declined to comment. Last month, Centaur reported a double-digit ...
-president and treasurer Richard Malley. At the IPA and Outdoor Advertising Association s fifth annual Digital Life ...
digital out-of-home sites if they were to attract more advertisers. ...
control of the market research business while Bollore took Aegis, which includes digital network Isobar ...
28 Nov 2008
| by Craig Walmsley
As digital ads become more prevalent, agencies and clients must tackle the issue of intellectual...to this digital temptation too. Deadlines loom, inspiration runs dry, pressures increase, needs must. It is all ...
digital makes it easier to go a little bit "Ctrl+C, Ctrl+V", it makes it harder to get away with - the net ...
industry moves inexorably from offline to digital, and customer engagement moves from narrative ...
28 Nov 2008
| by Daniele Fiandaca, Wayne Arnold, Xu Rui Profero
small, and
this demands a collaborative effort. Arnold: In the US, the lack of pure digital talent ...
to both brand and consumer.
Digital interaction makes consumer experiences more personal than
collective ...
economic climate affected brand attitudes to
digital marketing? Arnold: Right now, in the US, the impact ...
28 Nov 2008
Virgin Media is on the hunt for an agency to handle two digital briefs and has approached agencies...The mobile, digital TV and broadband provider is seeking a digital
partner to handle two web ...
in the next couple of weeks. Virgin Media has previously used the digital agency Start to produce its
websites and related digital advertising. The company has also used its direct marketing agency, Rapier ...
28 Nov 2008
Transport for London has hired CMW to handle the digital account for its Cabwise service....CMW will be briefed to integrate Cabwise's current standalone website
into TfL's existing site, with the long-term strategy of phasing out the
original Cabwise site. The agency will also create a series of digital
campaigns to promote Cabwise, which will be placed on external
websites. ...