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Volvo campaign stresses low emissions and high style

17 Dec 2008 | by Alex Brownsell

Press, outdoor, radio, direct marketing and digital activity will roll out in early January. Volvo's UK head of marketing communications, Anita Fox, said the campaign is likely to run for the first six months of 2009. The DRIVe range, to go on sale in January, will initially feature three cars with CO2 ...

Lévy: 'Publicis set to suffer from car market downturn'

15 Dec 2008 | by Staff

be online by 2015, and that Publicis wanted to make digital acquisitions in China and India. ...

The Marketing Profile: Christian Stein of Peugeot UK

18 Nov 2008 | by Alex Brownsell

with a roster of digital agencies - including CMW Interactive, Underwired, Euro RSCG 4D and E3 (Bristol ...

Audi digital to depart GT for BBH

13 Nov 2008 | by Noel Bussey

LONDON - Audi is to move its digital advertising business out of its longtime incumbent agency, GT...of the creative content for the sites alongside the remainder of Audi's digital marketing communications. A ...

Europcar awards media account to Mediavest

10 Nov 2008 | by Alison Donnelly

with digital planning and buying for the brand. The appointment completes Europcar's full agency roster after ...

BBDO Detroit cuts a fifth of workforce after troubles at Chrysler

07 Nov 2008 | by Staff

involves BBDO Detroit, it doesn't involve any of the other partner agencies that might do media or digital ...

Car firms see trade shows as a key platform for brands

06 Nov 2008 | by Dan Leahul

, with marketers increasingly using digital as a way to squeeze yet more value out of face-to-face events." ...

BR Video: Bond's back but which brands are most associated with 007?

31 Oct 2008 | by Nikki Sandison and Jacquie Bowser

associate with Bond? Vote *now* in our poll Earlier this month, Sony Ericsson launched a global digital ...

Toyota hires iCrossing to handle search marketing for IQ model

24 Oct 2008 | by Fiona Ramsay

Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility ... Rutherford, head of digital, Toyota (GB), said: Our customer base carries out much of its decision-making research online. It's crucial that our digital strategy helps create meaningful connections with relevant ...

ESPN and Land Rover team up to relaunch Scrum rugby website

23 Oct 2008 | by Dan Leahul

, including offline and event marketing built around the relaunch. Tom Gleeson, vice president digital media ...

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