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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ...

Jammie Dodgers links with Red Nose Day

24 Dec 2008 | by Ed Kemp

, PR, experiential and digital activity. From the 29 January 2009, two pence from every special Jammie ...

Times Online traffic growth pushes it ahead of MailOnline

23 Dec 2008 | by Jacquie Bowser

Times Online's users jumped 5.5% to hit a record 21.6m during the month, while the site's UK users climbed 1.6% to hit 7.2m. Zach Leonard, News International director of digital strategy and development, said: "These are a brilliant set of results. "To attract more than 21m users from around ...

Albion creates digital banners for Skype Christmas push

23 Dec 2008 | by Hadassah Nymark

LONDON - Albion is urging people to stay in touch this Christmas with a new online banner for Skype.

ActionAid pressures Tesco on developing world wages with viral spoof

23 Dec 2008 | by Miranda Fitzgerald

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

ITV launches Demons digital campaign on SFX website

22 Dec 2008 | by Jacquie Bowser

LONDON - ITV has launched a digital campaign on sci-fi website SFX.co.uk to promote the release

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

digital specialists are increasingly losing their biggest clients to traditional agency networks ...

Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature

Music study challenges 'long tail' theory as millions of tracks go unsold

22 Dec 2008 | by Darren Davidson

Normal 0 A new study of digital music sales by Will Page, chief economist of the MCPS-PRS Alliance, the not-for-profit royalty collection society, challenges the idea that niche markets are one of the most important economic models of the internet -- a theory known as the "long tail ...

Digital radio industry says it's still on track for switchover

19 Dec 2008 | by Fiona Ramsay

LONDON - The Digital Radio Working Group (DRWG) insists that Britain could be ready to migrate from...The working group said it had renewed its commitment to Digital Audio Broadcasting and said that at least 50% of total radio listening must occur on digital platforms; the national multiplex coverage must ... the recommendations made by the group would be considered as part of the wider work being undertaken for the Digital ...

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